Overview of 3M, Its Strategic Business Units, and Its Marketing Programs (Essay Sample)
begin the ASSIGNMENT by reviewing the opening case of chapter 3-BUSINESS strategies and MARKETING programs at 3m of the assigned textbook. After reviewing the information about 3m, ADDRESS the following items :
provide an overview of 3m, its strategic business units, and its MARKETING programs
describe some of strategic plans and potential strategic weakness
explain how 3m has bees SUCCESSFUL and explain importance of strategic fit
3m Business
3M is a corporation that involves manufacturing and mining a wide variety of products, which include abrasives, adhesive tape, and electronics for the consumer. In 1902 the company was started and initially named Minnesota Mining. 3M is well known for its investment and innovating development and research, which has led to the invention of new quality products.
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