Post-Modern Cup-Cake Shop: Business Plan (Essay Sample)

Post-modern cup-cake shop: Business Plan
Your Name
Institution
Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc416468602" Introduction  PAGEREF _Toc416468602 \h
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 HYPERLINK \l "_Toc416468603" Company Overview  PAGEREF _Toc416468603 \h
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 HYPERLINK \l "_Toc416468604" Products and services  PAGEREF _Toc416468604 \h
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 HYPERLINK \l "_Toc416468605" Market plan  PAGEREF _Toc416468605 \h
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 HYPERLINK \l "_Toc416468606" Financial overview  PAGEREF _Toc416468606 \h
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 HYPERLINK \l "_Toc416468607" Management  PAGEREF _Toc416468607 \h
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 HYPERLINK \l "_Toc416468608" Summary  PAGEREF _Toc416468608 \h
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 HYPERLINK \l "_Toc416468609" References  PAGEREF _Toc416468609 \h
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Introduction
The wall mart cup- cake shop is a postmodern cup- cake shop that is located in Laredo, Texas. The shop aims to start on a high note from the deluxe buildings and slackening space it will give the clients. It hopes to be one of the largest cup- cake shops that have every service in one scenery to accommodate all the customer needs. It is a business premises that aims at providing continuous high quality, full customer service and a wide range of cup- cake, bakery and pastry products. The tranquil atmosphere offered by the premises in its prime location in Laredo, Texas at a satisfactory price- value relationship that accommodates all clients from within its environs. The cup- cake shop provides an artistic atmosphere that bids diversity in its products and services provided to all persons in the region. It ranges from the children to the adults. The paper will provide a detailed plan for the Wall Mart cupcake shop.
Company Overview
The Wall Mart Shop is amalgamated in Laredo, Texas State. The company is owned by two persons James Patterson as the president and John Wrigley as the vice president of the organization. The two chief principles are believed to have the capability in the business sector that will lead wall mart to the next level. The company will employ the chief financial officer that will have the mandate to handle the cash flow of the business to ensure every single denomination is accounted for in the organization. The organization will also hire full time pastry and cup- cake makers and baristas to handle customer service. The baristas will have the responsibilities of handling the home deliveries through mail order. The company will get the startup capital from the owners and a loan from the bank. The loan of the bank will be paid from the cash flow of the business on a monthly basis. However, it will also be supported by the personal guarantees.
Products and services
The wall mart cupcake shop will provide high class delivery services of quality different types of cup- cakes and cup- cake. This includes the whole beans, espresso, and flavor syrup, jet teas fresh baked goods and assorted paper supplies. The company will offer a variety of high quality Brazilian grown imported cup- cake beans. Wall marts services will comprise of trade sources, effective promotional programs custom designed marketing material, informative monthly newsletters, and product demonstration. The cupcake warehouse will provide a comprehensive range of products that will fulfill full service delivery to the customer’s delivery to the espresso stands. The prime aim of wall mart cupcake shop is to select the cup- cake and bakery products that will bring consistent quality competitive prices. In addition to product satisfaction to the designated customers. The bakery will provide freshly baked products at all times. There will be the preparation of a maximum of eight batches to ensure a continuous supply of freshly baked cupcakes of different sizes and flavors.
Market plan
The cupcake shop in Laredo ,Texas has experienced significant growth. The different alternate climate in the region provides the urge for consumption of cupcakes at all times. The wall mart cupcake shop aims at launching a large plat form for the regular customers. We have research on the taste of products and services accentuated by the local residents and tourist coming to Laredo, Texas. We have research on the following products that will have good customer service and high quality products. From the food journals and magazines, there is dire need of a sufficient supply of the different flavors of cupcakes that will be in demand from the population. According to local librarians from the business data collection, the cupcake shops do not provide adequate customer service and quality products. We conducted ten interviews from the local residents. From the information gathered there is predilection for a variety of cupcakes and cup- cake products. The retail shops do not offer a wide range of products for the customers. We conducted one focus group interview with the students from Columbia College that prefer to take cup- cake accompanied by bakery and pastry as they discuss. The majority of the products are available to the customers through wholesale and cash carry retail. The wall mart cupcake shop will make the same products available through high eminent products through door step delivery at a competitive price. An imperative aspect for the wall mart cupcake shop is not only the products but also services delivered to the customers. The wall mart cupcake will offer customer services will offer customer designed marketing material such as printed banners and promotional posters and ideas to assist the customers to increase sales through menu development creative promotion and co-operate advertising. The Wall Mart cup- cake shop is expected to be 3,400 acres located in the Laredo, Texas. The restaurant will be located in a major traffic area. The area has a population of 175,000 according to the 2010 census report. The area comprises of high, middle and low class persons. The cup- cake shop includes about two cups- cake shops with expected annual revenue of $300 million.
The wall mart cupcake shop will mainly concentrate on advertising as the mode of marketing their products. The advertising will mainly take place in the televisions and online marketing. It will give the wide display of the products from all corners of the town. The use of magazine is also advocated in order to explain the kind of services and products offered to the clients. The magazine will give a clear picture of the wall mart postmodern cupcake shop in the region that is able to accommodate the low, middle, and high class customers. The wall mart cupcake shop will run specials throughout the week for the customers. The customers will be discounted on particular flavors of cupcake and cup- cake products. The frequent clients will be given free accompaniments to their cupcake flavors. The company will also offer lottery for the daily customers. The customers will be allowed to take certain flavors of cupcakes for free within a stipulated period of time.
The wall mart cupcake shop is expected to be a postmodern shop that will be luxurious. The economy of Laredo is mostly based on the shoppers from Mexico who find the place ideal. It is located in that it provides shopping opportunities for two nations. The cupcake shop due to it being spacious will be ideal for the tourist since Laredo is in the proximity of the international airports. The smooth road to the location offers easy accessibility to the cupcake shop for all the persons who intend to visit. The spacious cupcake shop has tents that will accommodate families and parties during the weekends.
The wall mart cupcake shop will purchase the bakery equipment directly from the manufacturers and master distributors. It will enable the cupcake shop to attain a profit margin of 25 percent due to the elimination of the middle men in the process of buying. The cupcake shop will share the shipments cost in Laredo, Texas in order to reduce the prices of importing the bakery products. The larger chain manufacturers will supply the whole meal bakery products. The larger chain diverges their product mix depending on the size of the store and its location. However, the larger chains have a broad selection of the bakery cupcakes in various sizes and types of packaging. Additionally, they provide cup- cake making equipment. They also provide equipment such as cup- cake grinders, cup- cake makers, cup- cake filter, storage containers, travel timbers and mugs. The technologically available competitors make cupcake related products available through the mail and online order. There is also websites offer that allows the customer to select and purchase cupcake flavors. The cupcake shop will be established in Laredo, Texas, which has alternate climate. Hence, bakery products are high in demand. The wall mart cupcake will position itself where the customer can relax and enjoy their cup- cake with a pastry. The wall mart cupcake shop plans to open up a retail or whole sale store for its products in Laredo, Texas. This will make the cupcake flavors available to both the wholesaler and home delivery consumers. The shop will also offer the promotional activities that will notify the consumers on the availability of new products. The wall mart cupcake shop plans to sell 85 percent cupcakes and 13 percent of cup- cake products. The company anticipates at making sales of about $391 000 in the first year.
The location of the wall mart cupcake shop is accessible for the customers. The convenience of the shop to offer a broad range of services at one setting will lead to demand. The wall mart cupcake shop expects to serve the local residents and tourist. These are the customer from all walks of life that will be given the best customer service, from the low, middle and high class. The products made will be of high quality and fresh together with a competitive price that will attract the segment of the market. The competition in th...