Recovering a Business from a Bad Name (Essay Sample)

Recovering a Business from a Bad Name
Name of Student
Name of Institution
Introduction
It is the desire of any business entity to maintain good relations with the locals and most importantly be able to win the support of the locals. Nafstad et al. (2013), points out that if a business is not able to correctly harmonize its operations with the local culture, it may result to very poor performance or even close-down. Arguably, for the business to succeed, a healthy working relation with the locals is vital for effective business operations. However the good name of the business may be lost through some of the business’ day-to day activities such as waste handling policies, controversial products and services, employment of under age and so on. This essay explores the options that the business may turn to restore a good name to the community and get rid of the bad name. Some of these options are discussed below;
Engaging the Community
The business may engage in charity work within the community of its operations. The charity work for instance may involve taking sponsorship of a local children home or a community clean-up project (Roleff, 2000).By organizing this public aid activities, the community gradually changes its perception of the company a rather friendlier corporation. Roleff (2000) explores the methods through which the business may offer support to the community. This support can be grouped into either altruistic support or philanthropic support (Roleff, 2000). Altruistic support is a kind of support in which the company aids the community for its own self gains (as in this case to help restore its lost name) while the philanthropic support is purely for the community’s gain for example in mission hospitals or charity foundations.
Positive Advertisements
Linford (2005) addresses the issues of the power of positive advertisements. Positive advertisement changes the public image of an institution while a negative ad may altogether tarnish the name of a company. The corporation may create an advertisement shedding light on its positive impact to the people’s lives, its engagement with the locals and so on. A well worked on advert may involve celebrity or public figure endorsement of a brand (Linford, 2005). This publicized advert changes the people’s perception of the community from a rather ill perception and gradually restores the good name.
Staffing
A new management in the firm increases positive publicity and consequently the sales. This is because the bad name may after all have emanated from a member of staff who did not uphold the business ethics. Roleff (2000) argues that the human resource is the main force behind any success or failure of the business and therefore their reshuffle should be made in case a change is desired. Reshuffling, transfer or even sacking some of the staff may go a long way in changing the public perception of a business (Roleff, 2000).
Conclusion
As a conclusion, having of a good name is vital for the success of any business. The advantages may range from public support in its activities, willingness to work for the company, and consequently more profits. Mean w...