Retail Stores like Old Navy and Ikea Crushing Individuality (Essay Sample)

Retail Stores like Old Navy and Ikea Crushing Individuality
Name
Institution of Learning
Retail Stores like Old Navy and Ikea Crushing Individuality
Retail stores neither promote conformity nor end individuality and market expectations. They offer suggestions to display an individual’s personality. Many people have postulated shopping as a mean of putting together their identity. Retail stores marketers use convincing tactics to attract consumers into overspending and over-consumption. The strategies take people away from individualism to promote mass conformity by increasing people’s desire for material things.
Old Navy and Ikea are the major retail stores since before. The retail market stores use the tactic of convincing people that their needs and preferences are being satisfied, whereas in reality they are not. The clever marketing specialists of these retail stores are only driven by the desire to turn the customers into automation, who equalize the ideas of being cool with purchasing the cheap products that each and everyone else is in possession of (Goshgarian, 2006). For instance, Parents play a crucial role during the early age of their children development. It means that they have the power to decide what is good or bad, so as to protect the wellbeing of their children. Thus, it is imperative to have power over the situation in order to avoid letting children be predisposed by the products being sold (Jackson, 1991).
The chances of creating authenticity of the products are being undermined by the stores guise of offering good taste and preferences to the public. The products are made under the idea whereby the buyer is forced to see the identity of the brand as opposed to the product itself. For example, Americans have opted to look and live a similar lifestyle. People who buy to fill their wardrobes, homes and entire life with the retail store products, are being led to the life of conformity. They are not able to realize what lifestyle they are living. Such things should be opposed from people’s lives through involving in beneficial activities like reading books, watching movies, and not leaving behind engaging in the challenging activities.
Retail stores such as Old Navy and Ikea are designated to numb our brains with the aim of removing resemblance of creativity got from the purchasing process. The retail stores are designed in such way that one ends up having gone through the whole store. Most of the people in that chain are led by the desire of having everything they see in the retail stores (Goshgarian, 2006). As a consequence, this makes them less happy in their lives as opposed to those who do not value materialism. On the other hand, this kind of lifestyle is opposed to those people, who just need a few of what is in the retail stores, and end up having mor...