Industrial Revolution and Customer Service (Essay Sample)

Industrial Revolution and Customer Service
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Industrial Revolution and Customer Service
To reach customers, businesses establish communication to grow their enterprises and the industry as well. Despite the size of a firm or the industry, reaching customers is a vital element of business growth since the industrial revolution. In the eighteenth century, businesses based their communication on the limited infrastructure that existed at the time. Unlike today, the communication with their customers was simple and did not involve complex processes due to the lack of supporting structures and limited channels of communication. This paper explores how businesses reached their customers at the time and compares the situation with how busineses reach their customers today.
In the mid and late nineteenth century, the railway was the main communication infrastructure for sending information and goods to customers. According to Lee (2013), the United States had started the use of railroads and river canals by 1840s. The canals like the Era Canal that connected the Great Lakes and the Hudson River helped the transportation of cotton. By 1980s, the railroad had covered the whole America and businesses in every state enjoyed the use of the track to send goods and receive supplies (McGraw-Hill Map, 2010). Through railway, businesses reached customers and provided customer services that were enhanced by the ease of transportation.
In the nineteenth century, businesses reached their customers through the use of postal services such as sending mails and letters. At this time, there was a postage structure that was established in various regions and continents (Whitten & Whitten, 2006). Through mails, businesses informed them about customers about their products and services. In response, potential customers also used letters to make orders and inquire for more information from the business enterprises.
In the current day, businesses reach their customers through an array of methods and channels. These methods are intended to draw the attention of customers to the businesses and spark their interest towards them. Businesses use the conventional mailing method through postal services to reach customers and invoke their interest of buying as well as deliver their merchandise. Businesses currently use telecommunication services to communicate to customers and create a personal appeal to the relationship and customer service.
Currently, businesses use new channels of communication and advertising to reach their customers. The Internet is one of the main channels tha businesses use today to market and advertise their goods. Businesses reach customers through their internet platforms and receive responses from the consumers. In modern day, businesses have virtually shortened the distance between them and the customers through the use of social networking sites to communicate and share with the customers. Moreover, companies use well trained sales and customer service executives to reach to customers and sell th...