Environmental Analysis of Ambulatory Surgical Center (Essay Sample)

ENVIRONMENTAL ANALYSIS OF AMBULATORY SURGICAL CENTER
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Introduction
The ambulatory surgical centre is a growing industry with over 9280 active companies in the United States. The industry can be segmented into clinical, non-clinical and HCIT solutions. The market projections show that the industry will be experiencing a sharp increase in the market size by $7.2 billion, which translated to a growth rate of 27.6% by 2025. The industry's growth is attributed to the rising costs of health care, which can be curtailed by the utilization of ambulatory surgeries and technological innovation in the health care industry. There are many key players in the industry. Still, the leading company is Emory health care, whose two subsidiaries at 1365 Clifton Road and Dunwoody were ranked 14 and 26 respectively in Newsweek among over 400 centres in Atlanta. This article seeks to analyse the company's environmental analysis through SWOT and pestle analysis concerning strategic planning.
Company SWOT analysis
SWOT Analysis

Location of Factor

Type of Factor


Favourable

Unfavourable

Internal

Strengths

Weaknesses


Emory has a very robust and prestigious brand that is highly recognizable in the US and across the globe due to its excellent services.

Emory's employees are less motivated hence poor morale, which hackers can exploit.


The healthcare firm has diverse services, including Gastroenterology, Neurosurgery, urology, gynaecology, cardiology, cancer, and heart surgeries.

The company does not have good strategic planning and technology.


The company's leadership is highly competent. Strong leadership fosters collaboration and cooperation within the company.

The company widely uses technology devices that are linked to the internet, which increases exposure to cyber-attacks.


A digital health system supports the ambulatory surgical centre through the innovation hub, which helps millions of Americans manage their health.

The company lacks a proper framework for dealing with cyber-attacks; hence the databases are not secure.


Emory has very strong financial health through years of profitability.

The ambulatory surgical centre industry has many competitors with a high market base and financial stability. There are 9280 Active companies with Ambulatory surgery services in the US.

External

Opportunities

Threats


There is an increasing demand for Ambulatory surgeries to saves more lives

There is a growing rate of cyber-attacks due to the integration of more technology


The patients embrace technology, which means the clients will be more technology savvy through higher demand for Emory services.

The company faces the growing intensity of competitors such as Somerset ambulatory surgical centre, Bridgewater ambulatory surgical centre and Mayo clinic.


The company has an excellent reputation in the US hence a competitive advantage.

Emory experienced a decrease in the cash flow due to the Covid-19 pandemic in 2020.


The US and the global economy, which translates to the higher purchasing power of patients hence growing demand for quality health care

The firm is facing the threat of a high turnover rate from IT workers.


The ambulatory surgical centres are expected to grow by $7.2 billion at a rate of 27.6% by 2025 hence will attract more investors.

There are rising threats of insider attacks

Table 1: SWOT analysis
Organization’s present and prospective customers.
Emory Health care was established in 2011, which offer extensive health care services cutting across centres, clinics and programs. The Emory health care network has employed more than 70 physicians providing specialized health care across metro Atlanta and the state of Georgia. The primary customers of the company include the residents of Atlanta and Georgia as a whole. The company seeks to provide more subsidiaries in other states to offer comprehensive and affordable health care services to US citizens.