Psychology Assignment - Genders Construction Based On Social Entituies (Essay Sample)

The Social Construction of Gender
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The Social Construction of Gender
Gender is socially constructed because of the influences through individual development. Gender differ depending on the manner in which the society member assesses the roles of males and females. Gender identity in any society can be influenced by the group ethnicity, cultural background, historical background, religion and family values. In addition, gender is a structural feature of society and sociological importance of gender is advice in which society controls its members. Like race and social class, gender can be utilized to socially categorize individual and even lead to discrimination and prejudice (Grohmann, 2015). This prejudice and discrimination depend on attitudes developed by individual towards a person based on the group membership. Thus, gender is more than sex in which an individual is born onto, but the roles in which society channeled to male or female. Therefore, gender is socially influenced by society rather than biologic preferences (Grohmann, 2015).
We human beings are aware of gender even before any basic entities such nationality or ethnicity. Much of consumer behavior is usually is driven by gender and various gender targeted depends on packaging to bestow an aura of masculinity or femininity. Through my visit to the community, I identify five personal hygiene product whose packaging is based on society gender construction. The first product was razors both refillable and disposables (Auster & Mansbach, 2012). Razors from a brand like Schick, Bic, and Gillette have models for both women and men. Razors are one of the grooming brands with most variance. Therefore, one can notice easily women’s razors are expensive than men’s. so what is the dealing with the same mechanism and technology are applied in a production of both brands (Auster & Mansbach, 2012). This difference lies on the idea that women’s razors can shape large area of our bodies and has rounded cutting to shave hair in the best position while men’s razors’ are packaged to shave the thicker hair the grows in their faces. The second product is deodorants. Though there is no difference in women and man sweats, deodorants are usually packaged in gender line. This is because marketers believe that woman spend up to $1800 annually for this product while men spend partially half of it. Thus, the packaging is the major gender barrier deodorant companies use to sell their product (Funk & Oly, 2016). when on observe closely the women’ deodorant, it can notice that packaging is light, colored and slim with it a scent being floral fresh or soft. On the other hand, men’s deodorant is packaged in bulk with bold font and has a name such as smell lockdown, ultimate sports scent blocker or ultra-sweat guard (Funk & Oly, 2016).
The third product that I identify was shampoo. Marketing plays an important part is selling women’s and men’s shampoo. The main difference lies in fragrance. The men’s shampoo has fragrance which appeals to men in aromatherapy and holistic manner. This is because men usually turned off by the smel...