Research the Sports Commercialization in Modern World (Essay Sample)

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SPORT COMMERCIALIZATION
Sport commercialization is the use of sports by people or organizations for financial gains. Changes have occurred in sports as a result of commercialization making it a lucrative business venture. Various sporting activities are easily accessible and can be followed by many people at the comfort of their houses through watching televisions and online streaming
When sports become commercialized they become more business and market oriented. Professionally hired players and management teams have been set up to exploit the rapidly growing industry. Unlike in the past where sports were only played as part of leisure the concept nowadays have changed, managers and coaches have come up with talent management strategies to get the best players on board. Commercialization has also attracted a large pool of corporate organizers and stakeholders who play complimentary roles in both funding and marketing of the various sports.
Sport commercialization is of great benefit to the society. Players in sports such as football, baseball and tennis enjoy a financially stable life because their clubs pay them huge sums of money and this improves their living standards. The business sector has also benefited as televisions and various companies that conduct live coverage generate a lot of revenues. The companies also remit taxes to the gorvement which is used in turn to improve the social amenities such as roads and hospitals,
Sport commercialization is a clear indicator of a certain social class of people supporting it. Clients pay both monthly and annual subscription to watch the game while others prefer to stream live. Therefore only the financially stable people can comfortably afford to purchase televisions and cater for DSTV charges. This indicates that they belong to a particular social class and have good living standards
Commercial sporting activities such as major league baseball and professional...