Make Research and Comparison of Salesforce and SAP (Essay Sample)

Comparison of Salesforce and SAP
Name:
Institution:
Salesforce and SAP are two key companies that provide customer relationship management (CRM) applications to various businesses of different sizes. Salesforce is concerned with CRM-related applications only whereas SAP provides a whole range of applications apart from the CRM products (Pang, 2016). Salesforce provides CRM solutions through mobile and cloud apps while SAP installs some software applications in the on-premise computers of the customers.
Salesforce CRM
Salesforce was among the first to start application of the software as a service (SaaS) allowing customers to subscribe and use the software after which they pay while accessing through cloud unlike when they used to purchase licenses for the software to be installed on their computers (Pang, 2016). The solution came with technical as well as financial advantages. It allows customers avoid on-premise IT management problems and enjoy customization and scalability of cloud-based software with business growth. Financial benefits include savings because there is no investment on on-premise, costly repairs or licensing fees.
CRM by SAP
SAP has 36 CRM software solutions that include mobile apps. They cover everything including margin management, pricing stimulation, and promotion planning. With such solutions, the companies can automate all CRM related tasks (Blokdijk, 2012). Although it has moved to cloud-based applications the legacy software applications are still available to the customers.
Differences
The growth rate of SAP for the last five years has been about 11 percent. Given that it offers a wide range of business solutions including supply chain management, management of product life cycle, human capital management and financial management it has an upper hand. The growth of Salesforce, on the other hand, is expected to slow because o...