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Tourism
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Approaches towards Sustainable Tourism (Essay Sample)

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Code 75480148 - Approaches towards Sustainable Tourism

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Tourism is an old phenomenon and so it has been part of people understanding for years. Tourism concerns experiences and this involves shopping, enjoying sports, and exploring habits. These experiences change with time and as a result, shaping the future of the tourism industry
Approaches towards Sustainable Tourism
Tourism is a major income earner and helps different nations achieve economic development. There are several approaches capable of improving the sector and increase the foreign exchange earned. Such approaches can effectively work for international and domestic tourism. It is sometimes necessary to examine the major strengths, weaknesses, threats and opportunities for any kind of approach towards improving tourism (Sofield 26). Four major actions to manage the sector include application of a development approach, development of both inbound and outbound tourism, and also improvement of tourism products. This paper will give the SWOT analyses for the four mentioned approaches.
The Development Strategy
It is necessary to implement a tourism development approach. This is one way through which the tourism industry can be improved for a given country. SWOT analysis can be applied when coming up with a development approach. Some of the strengths include a background in tourism activities, already planned action capable of delivering the social and economic benefits, a good international reputation, presence of wildlife and first-class natural sceneries and resources, good transport system, good climate, weather, enough finances to support the approach, competent pioneers of the new change and well experienced tour guides (Sofield 23). However, there are some weaknesses that may be faced when developing the approach. Some climatic changes might interfere with the approach, some parts of the roads have been damaged, and some areas have poor access and inadequate natural sceneries. There has been poor reputation of the country's economy and tourism sector, and also increased costs towards bringing the change. It is necessary to address these weaknesses to make the approach possible towards improving the industry.
The opportunities and threats exist within the external environment of the industry. Some of the opportunities include the desire for tourists to come into the country, new technological advancements to improve operations, reduced costs of transportation and regulations, and also the continued globalization which has continued to encourage international movements. However, there are several threats which affect the above the approach (Sofield 33). For example, there are several new regulations to be considered, issue of terrorism, emergence of better tourism destinations and poor advertisement strategies. Increased competition in the industry also affects the industry's responsiveness over the last few years.
Development of Inbound Tourism
Inbound tourism refers to improvement of the tourism activities for the people visiting a given destination. This will help increase the number of tourists visiting more areas within a given country or community and improves appreciation. Inbound tourism therefore involves very many activities which have to be done simultaneously and also working with partners. Towards improving inbound tourism, there is the need of working with partners to promote brands and also make the destinations beautiful (Sofield 42). A consistent communication network is e...
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