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Chicago
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Social Sciences
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Gender Communication Differences (Essay Sample)

Instructions:

Communication is how thoughts and information are passed from one individual to another. Therefore gender communication is the differences in communication due to ecology and others use it to signify differences that result from collective, emotional and cultural relations. Gender disparity in communication can pose troubles especially in interpersonal relations which will ultimately lead to prejudice, hatred, strain and low productivity.
Social and cultural norms can significantly influence both the expression of gender identity, and the nature of the interactions between genders.
Differences between "gender cultures" influence the way that people of different genders communicate. These differences begin at childhood. Maltz and Broker's research showed that the games children play contribute to socializing children into masculine and feminine cultures. For example, girls playing house promotes personal relationships, and playing house does not necessarily have fixed rules or objectives. Boys, however, tend to play more competitive team sports with different goals and strategies. These differences as children cause women to operate from assumptions about communication, and use rules for communication that differ significantly from those endorsed by most men.
Masculine and feminine cultures and individuals generally differ in how they communicate with others. For example, feminine people tend to self-disclose more often than masculine people, and in more intimate details. Likewise, feminine people tend to communicate more affection, and with greater intimacy and confidence than masculine people. Generally speaking, feminine people communicate more and prioritize communication more than masculine people.
Traditionally, masculine people and feminine people communicate with people of their own gender in different ways. Masculine people form friendships with other masculine people based on common interests, while feminine people build friendships with other feminine people based on mutual support. However, both genders initiate opposite-gender friendships based on the same factors. These factors include proximity, acceptance, effort, communication, common interests, affection and novelty.
In contrast, feminine people are more likely to communicate weakness and vulnerability. In fact, they may seek out friendships more in these times. For this reason, feminine people often feel closer to their friends than masculine people do. Feminine people tend to value their friends for listening and communicating non-critically, communicating support, communicating feelings of enhanced self-esteem, communicating validation, offering comfort and contributing to personal growth. Feminine people tend to communicate with each other face-to-face (e.g., meeting together to talk over lunch) .
A communication culture is a group of people with an existing set of norms regarding how they communicate with each other. These cultures can be categorized as masculine or feminine. Gender cultures are primarily created and sustained by interaction with others. Through communication we learn about what qualities and activities our culture prescribes to our sex. While it is commonly believed that our sex is the root source of differences and how we relate and communicate to others, it is actually gender that plays a larger role. Whole cultures can be broken down into masculine and feminine, each differing in how they get along with others through different styles of communication. Julia T. Wood's studies explain that "communication produces and reproduces cultural definitions of masculinity and femininity. Masculine and feminine cultures differ dramatically in when, how, and why they use communication. Biology and brain structure account for the differences in gender communication where’s the structural difference in brain of male and the females explains behavior in cognitive processes which accounts for the superior performance by women on verbal and memory tasks related tasks.
In conclusion Men tend to talk more than women in public situations, but women tend to talk more than men at home. Again Women are more inclined to face each other and make eye contact when talking, while men are more likely to look away from each other.
Bibliography
Nadler, Lawrence B., Marjorie Keeshan Nadler, and William R. Todd-Mancillas. 1987. Advances in gender and communication research. Lanham, MD: University Press of America.
Kay E. 2001. Different but equal: communication between the sexes. Westport, Conn. [u.a.]: Praeger.

source..
Content:
Ikea & Technology YourFirstName YourLastName University title
Introduction
IKEA is a Swedish multinational group of companies that is specialized in designing and selling of ready to assemble furniture such as chairs, desks and beds, small appliances, home accessories and motor vehicles. As of January 2008, IKEA was the world’s largest retailer for furniture. IKEA was founded in 1943 by Ingvar Kamprad. IKEA is known for its cutting edge structural outlines for different sorts of apparatuses and furniture, and its inside outline work is frequently connected with an eco-friendly simplicity. The article is about a range phone-charging furniture fitted with wireless charging spots for mobile devices that IKEA has introduced in the market. This devices include bedside tables, coffee tables and lamps that use wireless charging QI that is supported by Samsung’s latest handset. Ikea will also sell cover for incompatible phones. However, environmentalists are concerned about the recyclability should a priority for making designs for this wireless charging equipment. There are also concerns from some users of this wireless charging furniture that their devices get hot while charging wirelessly (Håkansson & Waluszewski, 2007).
IKEA’s business model            
Need for IKEA’s customers
 
From the model above its clear that IKEA is concerned about both the customers and suppliers welfare
Value positioning of IKEA
IKEA is promising to satisfy its customer needs by sustainably designing new home appliances by credibly articulating its motives of coming up with better and efficient designs for home appliances. IKEA has improved on its customer experiences, offered benefits while at the same time informing the clients about the costs and risks involved. For instance according to this article, IKEA has promised to reduce the number of separate chargers required in an office. It has also defined the target customer for the IKEA products, that is, customer from the UK and North America (Walters & Lancaster, 1999).
IKEA’s Porter’s five forces analysis
The chances of new competition emerging for IKEA is minimal since the current market is saturated and the fact that since this industry requires a lot of capital is requires to start such a business the threat of new entrants into the industry is low. There is intense rivalry among the existing firms in the market of furniture especially among, Galifrom plc, Argos, Wal-Mart stores and others. IKEA’s customers has a strong bargaining power since the competition is high and there are alternatives offered by global retailers of furniture. On the other hand the IKEA’s supplier do not have a strong bargaining power since there are many manufacturers in the world who have the capability to partner with IKEA. The threat of substitute to IKEA’s services and products is low because there are a lot of products and services that can substitute the demand for home appliances, furniture and a range of other products and services offered by IKEA (Hambrick & Fredrickson, 2001).
IKEA is incorporating technology into their furniture. For example, IKEA’s has launched furniture with wireless charging spots. IKEA used the Qi technology in the wireless charging spots incorporated in their furniture. IKEA is likely to succeed in this new sector because it brings convenience to homes of its customers and most of the population owns smartphones therefore every person with a smartphone may need to buy this furniture.
Conclusion
IKEA could face challenges such as compet...
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