Apple International Strategy Using Bartlett & Ghoshal’s typology Essay (Essay Sample)

Apple international strategy
Using Bartlett & Ghoshal’s typology
Executive Summary
As the first company to reach the unprecedented milestone of $1 trillion in market capitalization (Seitz, 2018), and with a presence in 134 countries around the global in 5 regions represented by Africa, Middle East, and India (38), Asia Pacific (15), Europe (37), Latin America and the Caribbean (39) and the United States, Canada, and Puerto Rico (5) (Apple, 2018), Apple is a global company that represents an example of multinational success. The company has a product line that encompasses products and services represented by its iPhones, iPads, iPods, computers (Mac), software systems, iWatch, iTunes, Apple TV, digital content and services, and Apple Pay (Apple Form 10-K, 2018).