Business Optimization Business & Marketing Essay Paper (Essay Sample)
business optimization of tesco company using pestel and swot analysis
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BUSINESS OPTIMIZATION
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Introduction
Stakeholders are the people who have vested interest in the organization and include customers, the community, and the government among others CITATION Esk131 \l 1033 (Eskerod & Huemann, 2013). Nevertheless, customers ensure that the business stays in operation and may have a significant impact on the downfall as well as the profitability of the organization.
As with Tesco, it is its responsibility to ensure that the needs of the customers are met. Customer satisfaction forms the blueprint of its foundation and as such, measures have to be implemented to achieve this, as per the vision statement of the organization. Some of the tools to be used are c PESTEL, and SWOT analysis.
PESTEL
It is a marketing tool that focuses on the external environment. As such, it focuses on the political, economic, social, technological, environmental and legal factors that may affect the operations of the business. Study of all these factors enables the organization to come up with a comprehensive SWOT analysis.
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