Creating Successful Delivery Drive Onboarding For Uber Foods (Essay Sample)

Key Activities Title of the Course Student’s Name Key Activities Creating Successful Delivery Drive Onboarding Uber foods will need a functioning delivery driver onboard. Identifying of these new drivers is a key thing while keeping them always proves to be a different task (Staunton, 2017, p 22). Therefore, it is important that uber foods implement healthy driver onboarding programs. The major onboarding sequence should be increasing productivity by reducing errors and decreasing the length of the driver’s orientation period in Uber this is to enable them to assist in compliance with Uber policies, rules, and legal protocols. This will improve driver retention and job satisfaction by improving the communication between drivers and uber management. Similarly, it is significant to establish onboarding expectation. The company will not just hand drivers the Uber food manual. Instead, a practical onboarding program will be used to create a healthy working environment for these delivery drivers (Clark, 2017, p3). Always, communication is critical in this onboarding process and should be enhanced each and every time. Marketing To Boost Demand and Supply Demand and supply are critical in Uber food business and must be met. Therefore, Uber will use effective marketing strategies to ensure profit. It will involve considering practical financial factors which will increase the need for Uber products. One of the main marketing strategies Uber will use is promotions. Promotions will drive the need for Uber products. In this stage, Uber will use the media, create advertisements, and use opportunities to engage the public in the selling the products (Todor, 2016, p 51). In such way, Uber will be able to emphasize the benefits of using its products over other competitors. Also, customer relationships will be influenced by promoting specific products to dependable customers. A similar marketing strategy is in-store demonstrations. It will involve displaying the food samples in the Uber shop. This will enable the customers to try any new products which have been introduced to the market recently. It will increase the interest of buyers and make them feel the experience with such a product before buying it. In addition, there will be a need for price reductions periodically. Uber food offers high-end products which optimize the opportunities for sales, however, reducing prices will enhance the demand for the products. For instance, discounts will be offered as well as major promotions which are meant for special offers making customers spend less than what would have been spent in buying the same product a while ago (Golgeci & Gligor, 2017, p 477). Platform Development Developing a better platform is seemingly the best way for Uber to enter the market. It will entail implementing robust and effective electronic business solutions which are associated with web and apps (Heitkötter et al., 2015, p 32). This will be helpful to both customers and Uber. A better platform will enable Uber to monitor its financial services, track customer satisfaction and records, and create a better e-sale and e-service channel. For a customer, the platform must include an effective app integration. An app plays two important roles. Inform the customers of any new changes, and they can use it to make purchases (Foerderer et al., 2018, p 40). This is important for Uber ...