Essay in Management (Essay Sample)

Essay in Management Task 1 – Event Proposal Blue Lights Unbeatable Events intends to successfully deliver a networking event that meets the expectations outlined in the memo. The identified location for the event is the hotel lobby of Northampton Marriott Hotel. The hotel lobby provides an impeccable event atmosphere for a corporate event and can host the 100 guests expected at the event. The chosen theme for the event is Winter Wonderland in line with the winter season that is fast approaching. Theme selection for a corporate event is a crucial component in any event planning (Rogelio, 2021). The choice of theme is simple but effective in resonating with the time of the year among the guests. It would prepare them for the cold season while at the same time providing an opportunity to network with like-minded individuals at the venue. Some of the attributes of the event include food, beverages, music, activities, and décor that relates to the season of the year. The whole event is planned to be within the cost cap that the organisation has provided to BLUE. Task 2 – Operations Management To ensure total quality management during the event, it is imperative to identify potential risks that could affect the success of the networking event. These risks have the potential to affect the event’s success if not addressed and measures put in place to mitigate them. Risk mitigation in event planning places contingency plans in place should the risk occur (McGillivray, 2023). One of the main risks that could affect the event is a situation where the attendees drink too much alcohol from the bar and get rowdy, an instance that should be avoided at all costs. Tobias Barrows has clearly indicated the purpose of the event, which is sparking new business ventures locally. In many corporate events, alcohol is often available since some guests may not want to attend the event if alcohol is not being offered. However, when guests get intoxicated or have more than the required limit, cases of arguments or fights are common as is the case in local bars or pubs. To mitigate this risk, several steps can be taken to prevent the risk from happening. First, the event organisers specifically people working at the bar need to regulate the amount of alcohol offered to guests. No attendee should have more than four drinks during the event. Secondly, a note should be included in the communication made to potential attendees about the need to avoid intoxication. The aim of the event is to host business owners and professionals where they can network and share ideas that could bring about collective growth for the organisation and its clients. Putting in place measures to mitigate the risk would guarantee that interruptions and rowdy behaviour is avoided at all costs during the event. Task 3 - Marketing The networking event must be marketed and disseminated to the right audience to be a success. Event marketing ensures that only the targeted segment of the market attends the event (Heye, 2023). Barrows has indicated that online marketing should be used for the event. Marketing the event must thereby focus on online promotion and include the 7Ps framework. The framework is used to evaluate current advertising aspects of a product or service before recommending approaches that integrate the marketing mix components (Mensah-Williams, 2023). Online promotion should be tailored to the target market who are business owners and professionals who are keen on identifying new business ventures at the local level. The first P on the framework is place and here refers to the location where the networking event will take place. An ideal location has already been chosen, the Northampton Marriot Hotel Lobby. The location provides an exquisite experience for business owners and professionals. The second P, price should not be a worry for those who plan to attend since the event will be free for all attendees. The third P relates to people or attendees. The networking event is exclusively meant for business owners and professionals who are keen on identifying new business ideas locally. It would be inappropriate if anyone was invited to the event since they would not bring new ideas that can spark new business ideas. The fourth P relates to process and refers to how an organisation delivers a product or service to the customer’s interface. (Mensah-Williams, 2023). Ample parking must be provided since most attendees will drive to the venue. The fifth P relates to physical evidence, and this must be coordinated with the hotel to guarantee an astounding experience. The sixth P refers to product. The product on offer during the event is ability by business owners and professionals to brainstorm on new ideas that could create business opportunities. When promoting the event, its purpose must be clearly indicated so that attendees are aware of what to expect (Išoraitė, 2023). Attendees would come to the hotel having spent time thinking about suitable ideas that could be turned into entrepreneurial opportunities. Additionally, the event will be inclusive in its catering options. Considerations must be made for people who have various conditions or who are allergic to certain foods. The seven P relates to promotion. In this case, online promotion should be used. The best online promotion for the event is paying Ads on LinkedIn. LinkedIn is a popular employment-focussed social networking site among local business owners (Pillai, 2022). Paid Ads on the platform would easily target the appropriate audience for the event. The Ads must be tailored to attract local businesspeople since they are best placed to identify new ideas that can be exploited into business opportunities. The unique selling points of the event include ability by attendees to meet like-minded people, exquisite location, enjoy great music and food, and brainstorm on new ideas can help identify new business opportunities locally. The event targets business owners and professionals in the locality who are keen to identify new business ideas. The selling point would attract business owners who are eager to expand their businesses by exploiting some of the ideas that are shared in the networking event. The location of the event is a huge selling point since attendees get to experience impeccable ambience and enjoy some of the delicacies offered at the hotel. Additionally, catering options at the event will be inclusive, thus attracting people who have strict diets or have allergic reactions to different foods. Task 4 – HR Role - Host Salary * £500 for the evening. Job Description * Welcoming guests at the hotel lobby. * Providing waiting times for meals or drinks at the event. * Managing any special reservations that are made prior. * Escort attendees to various parts of the lobby. * Address customer queries. * Assist hotel staff who will be taking attendees’ requests. * Maintain a clean and tidy reception area. * Provide menus and drink options to attendees. Person Specification * Previous experience as a host. * Familiarity with hotel etiquette, health, and safety regulations. * Impeccable customer-service skills. * Great physical condition to stand or walk during the event. * Excellent communication ability. * Prior experience in managing reservations. * Hospitality certification. * Strong organisational skills and ability to monitor guests in the hotel lobby throughout the event. * Ability to cater for guests who require extra caution specifically the elderly or those with children. Task 5 - Finance Overhead Cost Online promotion on LinkedIn £150 Host salary £500 Décor £1,500 Hotel fees £2,000 Bar expenditure £1,500 Food expenditure £3,000 Security for the event £300 Music band £800 Total Cost £9,750 The activity-based costing table provided above details all the costs that will be incurred for the event. As earlier stated, the event must utilise online promotion. LinkedIn is chose...