Mc Donalds Research Paper (Essay Sample)

McDONALD
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Recommendations to McDonald on the best way to conduct selection methods during recruitment of their crew members
For McDonald to be successful in the process of recruiting new workers in their restaurants around the world, the following should be taken care of:
Firstly, since it is the largest chain of the first-food restaurant in the world, McDonald should employ innovative techniques during recruiting process. They should avoid posting adverts for jobs in traditional ways that are used by every employer; instead, HR team should think of launching a competition of finding one-invitation of candidates to hand in, for instance, a video showing their master chef-techniques in place of CVs. Moreover, they should design an effective recruitment plan. Having such a plan will surely help in getting best workers on board. Many chefs and servers know other great folks who would fit greatly in McDonald.
Furthermore, they should involve their clients with survey and rewards; through designing a brief questionnaire or survey that asks the clients if they might have interests of joining their team or if they can know of someone willing to join them, McDonald restaurant can get the right personnel (Parpal, 2015). As a reward, they can reward the clients, for instance, with a free dessert for introducing them to the right people. Lastly, McDonald restaurants should make visits to local culinary schools and interact with the students there. Any involvement with the community is one of the greatest helpful techniques in recruitment-students who would be willing to intern at McDonald should be mentored, this is where great, hardworking, and loyal servers and chefs will be found.
Person specification for a new crew member at McDonalds under the headings below
* Educational level and qualifications
The crew member seeking employment should possess a University bachelor’s degree in the relevant field.
* Experience
The applicant should not necessarily be a prowess at cooking. He/she should know how to take customer orders at the restaurant and counting cash. S/he must associate with the clients more than being present in the kitchen
* Intelligence
S/he must take the opinions of the clients regarding foods being offered and the restaurant. Furthermore/he must be keen enough to take whatever they suggest to the management. Experience in dealing with people should be impeccable; customer’s opinions should always be respected, s/he should not bother customers when they eat (Parpal, 2015).
* Interest
S/he should be interested in his/her appearance. McDonald’s need clean and stylish employees
* Personality
S/he should not be angry when dealing with customers because they can be scared away. Friendliness when dealing with clients is paramount; this makes them enjoy their meals.
Produce a table that shows the marketing mix of McDonalds
The marketing mix for McDonald encompasses a number of approaches aim at meeting business concerns in the markets around the world. In essence, the marketing mix describes all the strategies and techniques a company employs in reaching their potential target clients (Meyer, 2015). Since McDonald is a multinational firm, it has designed corporate standards that are globally applied all in every store around the world. Important to note is the fact that, McDonald is known to vary some of their marketing mix in order to squarely suit in the market’s local conditions. The marketing mix is as follows:
Product mix for McDonald

Distribution mix for McDonald

Promotional mix for McDonald

Pricing mix for McDonald’s

Since the restaurant is a leader in providing primarily food/beverage products, the following product lines are availed to the clients:
* Salads
* McCafe
* All-day breakfast
* Chicken and fish
* Snacks and slides
* Hamburgers and sandwiches
* Desserts and shakes
* Beverages

Their eateries are the most known places where the firm’s products are distributed. It is under this marketing mix, locations and venues where the company’s products are offered. Main places are:
* Restaurants
* Mc Donald’s mobile app
* Kiosks
* Post mates website and apps

McDonald’s products their products to gain more customer base. this technique of marketing mix describes ways through which the company communicates with their clients. They include:
* Sales promotion
* Advertising
* Direct selling
* Public relations

The company employes a strategy known as price bundling combined with psychosomatic pricing.
* Price bundling is where the firm provides repasts plus other product bundles for a discount price.
* Psychosomatic pricing is where the firm comes up with prices that seem to be suggestively more affordable, for instance $_.99. Mc Donald’s rarely round-off the price to nearest dollar
* The technique is vital in highlighting how impotant price bundling is in encouraging clients to purchase more products.

Key information McDonalds have to publish in their company accounts and explain who might want to look at the company accounts
Generally, the income statement should contain expenses and cost of sales. The two are explained as below:
* Cost of sales
Under this category, costs of beverage and food that were sold in a given period is based on the inventory amount used (Codjia, 2014). When accounting for inventory on a periodic basis, calculations for cost of sales is done as:
* Beginning inventory + Purchases - Ending Inventory = used inventory
Costs of food sold encompass the buying of produce, meat and dairy products, bread, seafood, poultry, non-alcoholic beverages, and canned goods. Whereas costs of beverages sold encompass: Liquor, beer, wine and other alcoholic beverages.
* Total costs of sales
This denotes the total of foods, beverages, and sundry costs. These sales are directly comparable to total sales.
* Gross Margin
Refers to part of revenue left after deduction of total costs of sales. Mc Donald’s success mostly depends on how well Gross Margin is monitored by the management.
* Expenses
These include wages, salaries and benefits. The overall cost of wages and salaries for all McDonald’s crew members (both hourly and salaried management and employees) are inclusive here (Codjia, 2014). Furthermore, the bonuses paid are also added.
* Occupancy
These expenses involve Property and business taxes, rent (fixed and variable, for instance, gross sales percentage) and property insurance
* Operating
Such costs are directly attributable to McDonald’s running. They include utilities, equipment rentals, costs of laundry, contract cleaning, automobile, decorating, repairs and miscellaneous.
Importance of McDonald’s account information
Competitors, investors and regulators can use the account information. The information is vital in understanding basic factors that affect McDonald’s route to financial stability. It is also helpful in determining how effectively top leadership is handling the ups and downs of the local economy (Codjia, 2014). Conversely, the investors can also use the accounts to declare if departmental heads are sufficiently enunciating sound procedures for future
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