The Market that the Organisation of Tesco Operates,Products & Services (Essay Sample)
In these projects i was asked to select an organisation and The organisation should be in the Multi national category. • Research the market that the organisation operates in and give details of the organisation, its products or services, size of the overall market in the organisations home market, an analysis of the current international operations and details of the organisations competitors. • To Present a market research report and proposals or essay on the potential of markets for the organisation. • The report includes new markets, the competitors, customer profiles, SWOT and pestle analysis and issues identified around the market attractiveness and potential access to the market as an overseas organisation. • By using international models and theoretical frameworks and selecting the final conclusion. I justified the strategic positioning of market.
TESCO
COMPANY PROFILE
Tesco was founded in 1919 by Jack Cohen as a group of market stalls in Hackney, London.
Tesco is one of the biggest British multinational supermarket and general merchandise retailer and has there headquarter in Welwyn Garden city England. It is the third-largest retailer in the world. It has shops in five countries across Europe and is the market leader of groceries in the UK.
Tesco has grown globally since the early 1990s, with operations in 11 other countries in the world. The company pulled out of the US in 2013, but as of 2018 continues to see growth elsewhere. Since the 1960s, Tesco has broadened into areas such as the retailing of books, clothing, electronics, furniture, toys, petrol, software, fiscal services, telecoms, and internet services. In the 1990s Tesco repositioned itself from being a downmarket high-volume low-cost retailer, attempting to attract a range of social groups with its low-cost "Tesco Value" range (launched 1993) and premium "Tesco Finest" range.
Tesco is placed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalization of approximately £18.1 billion as of 22 April 2015, the 28th-largest of any company with a primary listing on the London Stock Exchange.
As of 2017, Tesco's UK shop portfolio was as follows:
Format
Number
Totalarea (m²)
Totalarea (sq. ft)
Meanarea (m²)
Meanarea (sq ft)
Percentageof space
+/- Shops2016
Tesco Extra
252
1,648,842
17,748,000
6,543
70,429
44.53%
Tesco Superstore
479
1,307,610
14,075,000
2,730
29,384
35.32%
1
Tesco Express
1,740
376,629
4,054,000
216
2,330
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