The Restaurant's Primary Goal is to Grow a Recognized Brand (Essay Sample)

The Restaurant's Primary Goal is to Grow a Recognized Brand
Executive Summary
Executive Fast Food services offer whole and healthy fast foods to satisfy all the clients' needs. Besides food, the restaurant's focus will be on other factors such as ambience, location, brand status, and various innovations. It will have a new makeover, unlike the traditional fast-food restaurants. The business will be professionally managed and have adequate employees to offer quality services to clients.
Executive Fast Food will be located within Market Street Manchester. The location will be around high traffic areas with shopping malls and other chain restaurants. Market Street has big retailers and several businesses that will provide enough clients. It will serve fresh quality burgers using locally sourced meat. The menu will also have a variety of French fries. It will also have in place non-alcoholic beverages and various drinks. Such a menu is strategic since the locals will frequent it.
The target market will include people from all income levels with moderate prices. The ambience and the environment will be friendly for family times and offer comfort to all guests. It will provide more than one sitting option. Individuals who want to take away foods and drinks will also be considered because of the drive-thru option. Therefore, the business will welcome all residents living within Manchester and visitors from different backgrounds. Because of the prices, the industry will appeal to families, students, government employees, and both white-collar and blue-collar. The information will also analyze the industry attractiveness of the industry.
Executive Fast Food aims to become the leading fast food restaurant in Manchester in unique excellent services. The restaurant's primary goal is to grow a recognized brand beyond Market Street and Manchester City.
Marketing Audit – Macro Environment
For the business to succeed in the fast-food industry in Manchester, it is essential to examine and evaluate aspects of the macro-environment that may influence the company's operations. The evaluation should be carried out through P.E.S.T.E.L. analysis. Notably, the analysis will be beneficial since the organization will understand how it will be successful in Manchester as a new entrant in the industry. The P.E.S.T.E.L. analysis will provide details on the macro-economic factors that will negatively and positively influence the business's operations. The factors include economic, political, environmental, legal, social, and technological factors.