Best Ways of Using Social Media to Express a Company’s Identity Essay (Essay Sample)

BEST WAYS OF USING SOCIAL MEDIA TO EXPRESS A COMPANY’S IDENTITY
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Best Ways of Using Social Media to Express a Company’s Identity
Company branding has become a top management priority nowadays. Many employers have realized that human resources are the most important intangible assets they have. According to Bhattacharya and Sen (2003), the advent of social media has given employers a new channel for conveying job-related information (p. 79). This is to acquaint potential consumers with the products and services they offer. It has therefore become an important tool to all entrepreneurs who intend to promote their businesses. Despite having vast knowledge about the social media’s great contribution to growth of enterprises, many businesspeople still struggle to find the best ways to use it to express the identities of their companies and promote their brands. This paper discusses the best ways of using social media to express a company’s identity.