Hong Kong five star Hotel (Essay Sample)

To investigate does IPAD impact the customer satisfaction in meeting event in Hong Kong five star hotel
[Name]
[Institutional affiliation]
1 OBJECTIVE OF THE TOPIC
The world has witnessed rapid improvement in the world of ICT where various gadgets have been introduced to help in execution of office, home and outdoor tasks. We have carried out of a unique study to help highlight all the advantages and disadvantages of using IPAD during a meting for a Hong Kong hotel. This study is specific to the level of customer satisfaction that is realized when people use the IPAD in a meeting in comparison with the scenario where they use other gadgets or do not use any gadget at all.
2 INTRODUCTION
iPad are a type of tablet computers running the Apple iOS operating system, they are designed and distributed by Apple Inc. Apple first released iPad in 2010 and since then there have been several versions of the iPads that have been introduced in the market. iPad support all types of internet connectivity including cable and wireless. Thus has become a favorite for business and domestic use alike.
According to Clevenger (2011), the major uses of iPads are browsing the internet, shooting videos, playing music and playing movies, GPS navigation, reference, games and many other functions. Any upcoming feature can be downloaded and run on the gadget the way the ordinary computer does. These days there are a lot of business applications and these have gained ground.
Since the release of the first version of iPads, five generations of iPads have been developed. The later versions have incorporated more features that the first versions and this has made them very popular among scholars, businessmen and various members of the society.
Use of iPad in business
Despite the fact that the iPad is in common use in hospitals it is also used by various businesspeople and has proved very effective in executing the tasks it is dedicated to. Within three months after its release in 2010, this gadget succeeded to penetrate half of the Fortune 100 companies. Most businesses these days have started adopting the use of iPads for commercial use in their offices and business through purchasing and distributing it to the employees, this has been attributed to their portability.
The use of the iPads in a meeting will help in taking notes and recording video and audio proceeding of the meeting. The ipad has the ability to upload the information directly to a cloud storage point as it is being recorded which means the chances of losing the first hand information are very small. Using iPad in the Hong Kong hotel will result in increased employee productivity because they will write proper reports by reviewing the information around and after an event. This will also result in reduced use of papers for writing notes and more reliability. Customers will generally remain more satisfied from the used of the iPads in a meeting as compared to not using it.
Why this topic?
These days the use of technology in businesses brings about positive effects and increases the level of profits considerably. The recent innovations in the computer industry have made it easier to record, process, store and disseminate information all over the world.
This study seeks to explain whether the uses of the iPad which is a modern technology gadget will produce desirable effects. The use of iPads in meetings is a rising trends which is gaining popularity in the modern world. Before using the iPads the customeer needs to know if this will have positive effect since these gadgets are expensive.
3 LITERATURE REVIEW
In the previous few years there has been an increase in the demand for the new touch screen technology electronics and this trend has resulted in the manufacture of many electronic gadgets for various purposes. The electronic industry has produced various computer devices that can be used in all spheres of life including businesses, education centers, and for domestic purposes. The major innovation in 2010 was the iPad which has since then been used acquired by millions of users and has produced highly desirable output.
According to the producer for apple products there are more that 1.5 million users of the iPhones all over the globe. The gadgets are used for various functions which include the recording, processing, storage and dissemination of information in both the official and non official functions. The use of iPads has increased much over the past year because they are compatible and have many features as compared to other forms of electronic gadgets. They make it easy to conduct the meeting since all members can carry out their roles with a lot of ease because the usual things which delay meetings and increase errors are reduced. In meetings where manual systems of recording information is carried out manual there is sluggishness in taking down the proceedings of the meeting due to the large amount of paperwork involved.
The iPad has to be used alongside good connection to the internet which in most cases should be a broadband connection due to its unlimited accessibility to internet. During the startup the user is allowed to customize it with the ideal iCloud which allows him the right type of storage for his data, the iTunes store which allows him to access the ringtones of their type whenever wherever, and various online purchases. The use of iPad in the meeting in a five star hotel on Hong Kong ill enable all people who are not in attendance get the best access to the stores, this will enable the other parties who may not be in attendance to stay focused on the meeting and make the necessary contributions to the meeting thus helping to improve the customer experience.
Rationale
The study will help to ascertain if using iPads in a meeting in Hong Kong five star hotel will enable the customers get satisfaction. The iPads and other computer related electronic gadgets are very powerful educational tools which can be used to generate more ideas on any topic and thus provide answers to any matter that will prove hard in the course of the meeting. They provide quick solution in that the solutions are obtained in a very simple way and with high efficiency than the usual self library which requires a lot of time and takes a lot of effort to retrieve information.
The iPad can be personalized to suit the needs of various users and thus they can be customized to enable easy recording and sharing of information among the participants of an event. They can be programmed in various languages which enable the user of any information to do it with little effort. The user is allowed unlimited access to information which ensures they have all the information needed at their fingertips.
The iOS services enable the participants in any meeting or study to fully participate in and focus on the event at all times. The information recorded during the meetings is worked on through the various Apple learning services which are supported by the iPads and other electronics gadget. In fact this gadget will plan the entire meeting properly and promote problem solving during and after the meeting.
4 STUDY DESIGN AND METHODS
Research Methodologies
According to Clarke (2005), research methodology entails a research activity and utilizes a model or is applied to a model and this means it specifies various concepts and statements which relate to one another in some way. It specifies the methods that apply in the specified research and ways of measuring progress and what makes up success of the research. It also highlights ways to communicate about a given area of research activity specifically the structure and variables. The research will make use of four main research methodologies.
* Descriptive research
According to Jacobs (2007), this is a research that involves a survey of the target population. The researcher collects data from the target population and records the current state of the subject or study topic. In this study various formal instruments of study that are used to study the practices, interests, concerns, attitudes and preferences of the target population or sample are employed. He highlights that this research involves the recognition and identification of a unique topic which is to be covered in the research. Then an appropriate sample of participants is selected from the target population and relevant and reliable data collected, the final process of the data collection exercise is the reporting of conclusions.
There are two types of survey and these are the cross sectional survey and longitudinal survey. The collection of data from the customers concernig the level of satisfaction can be collected in a cross sectional survey where the entire individual will give their correspondence in a single time of study. Or it can be collected in a longitudinal survey where the data can be collected in two separate instances so that the changes over time can be calculated.
Self report survey where the individuals will be required to respond to various statements or questions about themselves. On the other end the researcher can watch the customers in a given situation and see their reaction.
* Comparative research
According to Mills (2005), comparative research is a term that involves both the qualitative and quantitative comparison of social entities. There are various lines upon which social entities can be placed and these include political and geographical ones which are compared across nations and regions. The study involves business comparative research on satisfaction of customers when iPads are used in meeting event in Hong Kong five star hotel.
All comparative analysis is carried out with one underlying goal which is; to search for variance and similarity. For people who are searching for the similarity between variables such as the equation for regression they will have to ...