The Type of Audience for Female Magazine (Essay Sample)

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The Type of Audience for Female Magazine
Magazines provide their readers with very specialized and unique information which is unavailable in other reading materials. An audience is important in the achievement of a large readership. The information contained in magazines should be relevant and informative to the selected audience type (Meier 2). The segmentation of magazine audiences offers specific particular information which may not apply to other readers. For instance, women magazines offer information exclusively applicable to women. The paper presents a description of the type of audience the Female Magazine addresses.
The Female magazine is a prominent magazine in Singapore which was incepted in 1974. The Female has developed to be the most conventional beauty and fashion magazine. The female magazine targets women within a fashion-forward setting. The Female magazine is published every month to supply its readers with their desired information. The readers of the Female magazine are fashion and brand cognizant with specific inclination to the utmost cutting-edge guises derived from the style capitals in the globe (Baim et al. 11). Additionally, the audience fancies the profiles of exhilarating local and global designers as well as tastemakers and cool hunters. Therefore, information pertaining them is highly sought in the Female magazine. The readers of this magazine seek out leads to the newest beauty update and also have a strong affiliation to design, pop culture and art.
The Female has an audience who are design enthusiasts and information hungry especially on various issues that affect them. Others are professionals, executives, managers and businesswomen with much information on selected areas of operation. They require a constant supply of relevant and true information to quench their growing desire for more. Such people with the desire to be inventive in the beauty and fashion industry find the newspaper ideal. Business owners would like to know the trends and brand affiliation for their investments. For instance, people with the desire to develop body lotions read the Female magazine to see the contemporary technologies in the field. The audience is revolutionary and futuristic with the desire to make and enjoy better brands in the fashion and beauty industry. They have a passion for what the runways have to offer. Most importantly, the readers have an experience for travel, which does not entail much of traveling. The livelihood in various parts of the globe and social conciseness is also evident in the Female’s audience.
The audience is classy, style-savvy women with the desire to remain sophisticated. For instance, the class of readers requires information on how to become beautiful and remain lovely and attractive for a long time. Such women have an individual monthly salary that is over sixty percent greater than the nationwide average pay. Women of such class look out, from diverse sources, information and are receptive to advertisements and seek shopping trends from such reads. They are information enthusiast and occasionally pay extra for luxurious brands. They also like sharing the information and experiences with people of similar class hence the need for a credible source of information. The credibility and a definitive perspective acquired by the Female magazine had helped appeal to the readers. The classical, sophisticated university graduates access the magazine online. They are exposed to information from the various media platforms. The readers are, also, very knowledgeable and judicious with the ability to rate the credibility of any reading material they read.
The Female is Singapore’s leading beauty magazine which has established its brand with a growing population of readers. It is the most reputable publications, with verified appeal to its readers. Such developments have been possible because the Female magazine offers a shrewd outlook into the up-to-date events on various scenes on the lifestyle and beauty approaches. It develops an authority that drives fashion onward. Additionally, the Female magazine appeals to its audience through digging deep into the formation of diverse beauty products and the cognizance of industrial insiders to extract the contemporary, impactful and trend-setting for the reader’s consumption. It also assesses the best inventive splendor products and explores renewed technologies that revolutionize the industry. The magazine also searches the local and international settings for fascinating buys, occasions, and initiatives which can bring changes in the female world. It offers the readers with an insightful and incisive read on brands, creative, trends, campaigns, news, products, services, and designs. The positioning of the Female magazine in the magazine and print media has been made possible by the five distinct pillars of the brand; fashion, design, beauty, pop culture and art. The information on all these fields is presented on two platforms, online and print media.
The presentation of curated information and the recognition of the readers’ astuteness has helped develop an improved appeal to the magazine and also increase the readership to more than a hundred thousand copies monthly. The Female magazine has also adopted other current approaches to providing uninterrupted readership to their audience. The development of tablets and online versions has helped appeal to the readers. According to Green (3), such developments helps the magazine to ...