Alibaba Company Marketing Tactics (Essay Sample)

Choose a business that you would like to use to evaluate a company's marketing tactics. In your discussion post, make sure to indicate which company you are using.
Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business.
Provide a discussion about the following items relating to your selected business.
Product/service - market and needs, key features and differentiators, business goals
Brand strategy - positioning
Pricing strategies - competition-based, cost-plus, dynamic, freemium, high-low, hourly, skimming, penetration, project-based, value based
Place/distribution - direct selling, dealer network, value-added reseller
Promotion - push/pull marketing, advertising, personal selling, sales promotion, public relations, direct marketing
Please be sure that your response for each of the above discussion items is detailed and well-supported with key terms and concepts associated with this module. Each discussion item should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words.
NOTE: no need to use all the videos/articles attached, just pull out key concepts and include in the paper