Apple Inc. Company: Problems Facing The Company (Essay Sample)

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Apple Inc. company
This is an American based company that deals the sale of electronic products, computer software and online services.
Problems facing the company
Apple company has been facing challenges in the market due to several issues. Some of these challenges range from sales of their products, competition from other similar market brands and decline in the market capacity. first of all, there has been a decline in the sales of iPod unit in the market. This has been brought about by a growth in the sale of smartphones most specifically Samsung which introduced the Galaxy and other models that support Google Android operating system which was a match for key features in iPhone (Tar 32). The worldwide shipment of smartphones increased from 1.7 to 2.9 billion units between 2009-2014. This shows how the apple industry has been greatly affected by smartphone.
The personal computer industry has also brought in a lot of pressure for the marketing of Mac personal computers and desktops. Essentially, the main challenge here is the failure to update Mac Pro products since 2013 to 2015. This issue has painted a negative picture of such products.
Another challenge is the diversification of Hewlett-Packard computers which has run across segments of computer industries with an idea of business expansion focused on information technology and large enterprise. This has hit the apple field and new strategies need to be devised to counter such a move (Tar 34). The entry of other players like Lenovo who gave a discount on sales made them a hit in the market.
Imitation of Apple products by other companies has also acted as a major blow to the marketing of their products. Consequently, the imitated products are sold at a cheaper price compared to the one for Apple products. This has resulted to loss of many customers who prefer cheaper products.
Recommendation for the challenges faced.
Apple Inc. will have to focus on its strengths, weakness, opportunities, and threats to be successful in a competitive market.
The strength in the brand image will help Apple come up with new products that can be sold many parts of the world. Due to the high quality of their products, this can act as a route to high-profit returns. Rapid innovation can also assist the company to keep pace with the latest technologies to ensure competitive advantages (Laudon & Traver 23). Drumming support to the leadership can act for the good of the company since unity will enhance the strength which at the end of the end of the day will create a conducive environment for marketing of the products.
Another issue will be capitalizing on the opportunities facing the company. They will need to grab the opportunity by the changi...