Apple Management (Essay Sample)

[Writer Name] [Supervisor Name] [Subject] [Date] Apple Introduction We will be conducting a study on the strategic management of Apple and the success factors involved that helped Apple to become one of the most preferred brands. We would consider authentic sources in order to carry out our study like Books and Articles written by experts that would assist us in finding out the reasons that help Apple succeed. We take the book of Thompson & Frank on “Strategic Management” for our understanding the subject. Books are usually very authentic sources for the study as they involve deep study conducted by authors with the strong backing of theoretical concepts. We also take references from Lance Whitney and Josh Lowensohn’s articles that help us understand Apple’s strategy. Discussion Apple has emerged as a renowned and very popular company in the recent past due to its innovative and high quality products. Apple has always tried to come up with customer’s expectations with it continually improving products. It has always looked to bring innovation that has helped the company to compete with other brands. The organizational structure of the company is designed in such a way that it promotes competition and encourages employees to present new ideas (Thompson & Marti, pp. 428-452). Introduction of I-phone is an example of such innovation, which had brought a revolution in the technological world. I-phone helped the company to register revenues of $65,225 million, increasing by 52% in fiscal year 2010. The company also adopted a strategy to market its product worldwide and not restricting to a particular place, which helped the company to gain significant market share. Research and development is also a very important aspect for the company. Apple lays strong focus on research and development in the company and always come up with new ideas and suggestion that help the company to develop new products. When the company was entering into Chinese market, initially it did not get a good response, but extensive research helped the company to make few changes in the product. These changes made it easy for Apple to introduce its product in China, which became a great success. The focus on research and development helps the company to compete with its competitor very efficiently (Lowensohn, pp. 1-3). Initially, when Apple introduced its smart phones in the market and it was a new concept, it charged higher prices due to the advanced features of its product. However, with time and competition it developed products that competed with other products on cost, without the compromise of quality. This strategy was not only restricted to its smart phones, but it was also adopted for its other products like MacBook Air, which was sold at a competitive price (Whitney, pp. 1-2). The strategy to deal with customers directly also went a long way ...