BMW Differentiation Strategy (Essay Sample)

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BMW Differentiation Strategy
BMW has been at the forefront in the automobile industry given its unique ways of presenting products to customers. The Company has Connected Drive Services and Apps, which consumers can use to remain in touch with people. Apart from the social networks, the Connected Drive Services provide Real Time Traffic Information (RTTI) and the innovative Apps for Automotive (A4A) technology (“BMW Automobiles”). Consumers can use RTTI to see traffic situations in different areas, thus being in a position to avoid huge traffic. The application computes the delays anticipated in a highway up to within 500 meters, and offers alternative routes. The operating concept of the BMW makes it possible for consumers to use A4A technology in operating many Smartphone applications. In addition, BMW users can make use of the internet to find directions to different places.
BMW also has the Efficient Dynamics that reduce emission and fuel consumption in a move to enhance sustainable mobility and performance. The BMW e-Drive and BMW Active Hybrid concept distinguish BMW’s motor designs from those of other companies. The ability to electrify cars takes driving to a new dimension and increases pleasure (“BMW Automobiles”). The idea is an energy-saving-technique that is highly supported in the 21st Century as a way of enhancing environmental sustainability. The Company has ensured that all its models emit small amounts of CO2 into the atmosphere per kilometer. Moreover, there is the BMW TV international, overall unique design, and accessories. For example, the company makes complete top-class tires and wheels that assure users of safety during winter. Such tires can operate at temperatures below 70C with dominant effects on driving response.
On the issue of competitive advantage from the differentiation strategy that BMW applies in its car assembly, the aspect of safety becomes a key feature that persuades consumers to prefer the products to those of the competitors (Trout par. 3). Even though BMW cars are more expensive than the rival models like the Toyota Corolla and the Nissan X-Trail, the safety and stability aspects make the company to gain competitive edge over the perennial competitors. The success of this strategy is evident with the continuous purchase of the company’s cars for security and authority reasons (“BMW Automobiles”). From the environmental perspective, automobiles have been the main emitters of harmful gases into the atmosphere. Industries are struggling to reduce emissions in their operations in order to minimize global warming. Therefore, the BMW’s car models that produce a maximum of 140g/ km of CO2 are not only benefiting the present generation, but also the future generation, as they do not deprive them the opportunity to interact with a green environment. Such eco-friendly vehicles are also receiving international recognition through organizations like UNEP and NASA since they con...