Internet Trends (Essay Sample)

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INTERNET TRENDS
According to Watson and Straub, the first era of computing focused greatly on achieving increased employee productivity. Here, information work got transported to the computer, underwent processing and returned to the worker as a printout. The second era of Information System ushered in private networks enabling interaction amongst businesses and governments. Through this, employees managed to communicate to customers with relative ease. Employees of a business also communicated with other organizations through this. The third era ushered in the Net-enabled Organizations that introduced direct electronic linkages between firms and stakeholders. CITATION Wat07 \l 2057 (Watson and D)
Before introduction of NEO, firms relied heavily on the mass media to communicate to stakeholders. The media filtered and edited this information and even at times it never reached the intended people. However the inception of NEO helps firms communicate directly to stakeholders and address the specific challenges or concerns of customers. E-mails, websites and other IS channels ease the entire process of communication between firms and stakeholders. The internet technology offers firms to evaluate their goals in line with each stakeholder and use technology to pursue these goals.
In his article, Lauderback argues that video becomes an essential part of a website. Video greatly differs from textual content from creation, promotion and consumption. Video has a more long lasting effect on the viewer than textual content. CITATION Jim08 \l 2057 (Lauderback)
Implementation of Internet Protocol version 6 (IPv6) supports e-business by introducing more IP addresses that ease communication between business people and customers. Under normal circumstances, the system is und...