Marketing Communications And Analyzing The "Just Do It" Phrase Used By Nike (Essay Sample)

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Marketing Communications
Just do it is a trademark that has helped Nike to be a giant in the shoe industry. This slogan was created in 1988. The tagline portrays an innovative American company that is associated with success. The slogans motivate athletes by emphasizing on sportsmanship as well as health. Customers of the company’s products tend to link their purchases with the prospect of attaining greatness. This slogan has helped in making the brand gain global recognition since it is simple and it can also be interpreted by different people in a different way.
The tagline conveys a clear message about the company’s operations. It portrays a message that the company is ready to do anything to satisfy the needs of its customer. The company has portrayed this by producing diversified products that are very appealing to customers. The company continues to come up with innovative products that are as a result of doing things that they feel need to be done.
Revlon is a company that has a website that is very appealing to its users. The company is a multinational company that sells cosmetics, skin care, personal care as well as fragrance. Its website has various attractive images that show what the company does and what it is all about. The website is effective in communicating the message of beauty. Ladies from diverse areas appear on the website, and they are applying make-up, and their skin is very beautiful. This website, therefore, attracts other users of the website to use the company’s products so as to achieve the beauty portrayed. The marketing team has managed to integrate the material on the website well by placing the various icons in the right places, and this shows some level of order, neatness, and creativity of the team.
J.B. Hunt is a transportation and logistics company that offers transportation solution and shipment services to its clients. The website has effectively been designed to communicate clearly the services that are offered by the company. It is among the Fortune 500 companies that help its client move their freight efficiently. The marketing team has integrated different materials in the website such as the shippers, investors, carriers, technology, and careers offered. The company’s website has stood out as a platform for advertising the prominence and the services that are offered by the company thus acting as a form of marketing communication.
Marriott Hotels & Resorts are international full-service resorts and hotels which have their headquarters in the US. The c...