MEMO ON SOCIAL MEDIA MARKETING (Essay Sample)

Student’s Name Professor’s Name Subject Date MEMO ON SOCIAL MEDIA MARKETING Abstract Social media marketing, abbreviated as SMM in the digital world, is a form of marketing which aims at meeting the target client through the internet space. Web sites and online space is highly used to meet the user and potential clients (Auker, 2013). The main objective is to produce high-quality content to the users. The main tools used are the media space and social networks which include Facebook, LinkedIn, Twitter, YouTube and Google+ among others. The growing technological changes are forcing the business to adopt new measures to match up the new global changes. The article emphasizes on business making aggressive utilization of the social media optimization. With over 2.73 billion people having active Facebook accounts and over 1.1 billion having Twitter accounts, the marketing space is changing very fast towards the new technological approach (Dutta, 2014). Introduction Marketing is a very crucial part of any business which ensures that there is increase in the level of revenues of the company. The primary objectives of marketing are to make sure that there is commodity promotion, the creation of awareness, education about a given product, and increasing the level of sales (Dutta). Accounting is the act of monitoring financial position of an institution based on the financial statements recorded regularly. Therefore, the accounting department should work closely with the marketing team to monitor the trends and efficiency of the promotions formulated by the marketing team. Social media marketing is the new trend in the marketing space utilizing the innovation. It is a very fast and efficient means of reaching a vast number of clients at minimal costs. The article is very clear and relevant to the current marketing strategies. General Analysis Social media marketing is utilized by the current marketing teams and departments in the organization in ensuring that there is extensive coverage. The SMM helps create a very interactive parts and links through the media space (Auker). The prospective customers get a chance to share blogs in websites, tweets using a Twitter account, statuses and posts concerning a new information or service. Customer questions and inquiries are directed to the company agents. The information provided in the social space can be informed of short videos, the demonstration about a commodity, pictures, clear graphics as well as three dimension graphics. Social media marketing, through the use of the market space, helps wider coverage since all the people with social media connection can easily get the current updates sampling through page likes and following the brand's posts. Feedback is derived through live interaction (Auker). The other approaches include a use of brand ambassadors and influencers who have got very extensive command and following in the media space. Bloggers works in close collaboration with the company to ensure that live updates and interaction with the generation give a positive buzz for the commodities. The article is very much interesting because it creates a grand avenue for reaching a large number of people. It is very much relevant due to the current innovation in the technology. The customer relationship management in utilizing the approach to ensure that there are information sharing and reaching of large numbers using social media space. It is also relevant to the current digital marketing space. Moreover, the accounting department extracts the information on the website traffic to determine the customer hits and purchases. The information can be used to in Ration analysis to determine the ratio of marketing and advertising expenses to gross sales. Social media marketing is an effective method to promote sales under the confines of budget const...