Recommended methods for responding to consumer objections (Essay Sample)

Student Professor Course Date Recommended methods for responding to consumer objections Primarily, most sales people encounter objections when presenting their products and services to the customers. Therefore, an organization needs to employ the best approaches to tackling these objections to enhance operational efficacy. For example, the sales people could apply forestalling, which entails handling the complaint before it is voiced by the consumers. In a way, they can include the responses to the concerns of the clients in their presentation to ensure they handle their objections in advance. In some cases, the customers might have false information concerning the product or service offered by an entity. Such circumstances call for direct denial, where the salespersons explain directly to them that they are wrong. Direct denial is suitable in situations where the clients are wrong while the organization is right. Contrarily, the indirect denial employs a soft and tactful approach to handling the concerns of the customers. For example, the sales personnel could offer sympathy or correct invalid information. Sales personnel also utilize the translation or Boomerang approach to influence the purchasing decisions of the prospects. Mainly, they transform the reasons not to buy advanced by the consumers into valid purchasing reasons. Thus, this strategy converts a deficiency into an asset. The compensation technique allows the salespeople to provide justifications for the unique features of a product or service, which curbs the pre...