ADS Analysis Paper (Essay Sample)

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Advertising entails the task of creating promotional contents on services, products, or company through mass media channels such as television and newspaper. A customer can access to all the information about the company. Advertising is a form of communication in marketing used to persuade customers or encourage the audience to start buying their goods. It is a labor effective and very common today. Media are most commonplace of advertisement. The choice of color provides a critical message to the consumers; hence the need for picking colors that work well with the customers. Rebranding enhances the vigor and the customers' appeals, which the company understood very well. Companies have many forms of advertising depending on the financial muscle of the entity in question. They seek to increase consumption of their products through branding. The non-commercials, on the other hand, advertise items or services rather than consumable goods. Inherently, marketing is concerned with the process of selling the services or products through pricing, positioning, distribution, and promotion. Ads play a critical role in creating the need for the products. It should be noted that marketing strategies such as product packaging and point-of-purchase displays.
There are four types of Advertisements that feature the environment by using the natural world in a distinct and appealing way. They include the Nature-as-backdrop, green product attributes, green image, and environmental advocacy. Nature as a backdrop form of advertisement entails presentation of the nonhuman icon to aid in persuading the audience. These ads are not created to make the consumer make purchases on products that are related with the natural world. The popular nonhuman environment symbols used are the animals, which are essential in helping the audience to think on the cultural and personality meaning of the animals attached to the service or products. For instance, ads featuring a raccoon will help the viewer to make the connection between the product and the behavior of the animal. It is known that the behaviors and habits of raccoons include bandit, mischievous, and cute. When used one can notice that the animals will always want to move from the restricted environment. This creates the message that the product in question is desirable and comfortable.
Using nature as a backdrop is the popular use of natural world or environment to promote products. Environment plays a critical role in blending the background. Many automotive companies do use the strategy in advertising their products as environmentally friendly and sustainable. In the advertising by Nissan, they present the product or SUV at the outdoors with the pollution. They say that the environment without pollution and oil is critical in enhancing life. They are appealing to those who seek to protect the environment to buy vehicles that are environmentally friendly and sustainable. I believe that the Nissan's advertising can be categorized as nature-as-backdrop as it uses nature to emphasize the quality of their product. Nissan shows that pollution caused by fuel is degrading the environment; hence, the need for manufacturers to produce products that do not pollute the environment. He uses pollution caused by burning of fuels to appeal to the audience that the fuel they are using is causing pollution even to their homes and places of work. The use of pollution at the place of work, hospital, and homes evokes the emotion of the users on the essence of protecting their lives. It is essential that as human beings we take care of the environment that we live in. Nissan seeks to tell the world that we are not safe from fuel as a source of energy to power out lives. Corbett says, "A successful advertising campaign will spread the word about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.”
Corbett says that emotional appeal to the audience and use of propaganda have been fronted as the psychological tool in expressing the message. The message cannot be verified since pollution caused by fuel may not have affected homes, offices, and places of leisure. There is no evidence that pollution caused by fuel affects patients in the hospital; therefore, it is critical to state that propaganda has been used. There is no guarantee that vehicles powered by electricity are sustainable, affordable, and safe. Corbett says, “Some companies is once again including nods to climate change in their pitches. The ad choices made by nuclear energy companies and associations during this period offer an interesting side story.” It should be noted that the advertisers are not selling the environment, but are using the environment to provide the message that the features and qualities of the nonhuman nature are essential in driving the message. The intention of this form of advertisements is usually effective although the intention seems casual.
The second approach of advertising is called Green Product Attributes, which use environment and green product attributes to promote the goods and services. The use of towel, tissue paper, and wiping pads with the green forest is critical in stating the product is renewable. The product can have a test that read "provides a strong, soft, and absorbent Green Forest products.” when the consumer decides to buy the product, it will help them advance the message that the product is harmless to the environment. The nature lovers and environmentalist will embrace the product because it carries the message of green forest. It advances the message that the products such as napkins, bath tissue, and facial tissue that are environmental friendly are the best thing to do. Corbett notes that “these assertions are relatively safe environmental messages to embrace, although they may leave companies open to claims of greenwashing.” This forces much organization to avoid controversy hence focusing on producing products that are fewer pollutants. Protecting the environment is a responsibility of the current generation who are always seeking ways of making sure that the future generation has a better place to live. It is critical that when making purchases, we should not be swayed by the emotional appeal generated by the advertisements. Many of the advertisements do not represent the truth about the products; hence, unreliable
When the producer provides the picture that highlights the attributes of a product as environmentally friendly, then the sales will probably increase. Consumers will be persuaded to purchase the products that are renewable and recycled. In essence, the consumer will likely believe that the product is harmless to the environment. When the consumer decides to purchase products that have the green label shows that they are supporting activities of a producer who thinks well for the environment. Moreover, the products with names that are suggestive to protect the environment or clean environment receive many buyers. The name will evoke positive images about the environment. Another example of companies that use such strategy includes “dolphin-safe” tuna and rainforest crunch. Even the black-forest cake seeks to advance the notion that products are not harmful to the environment and user. However, it should be understood that consumers are sensitive to such information. The advertisements that are misleadi...