Pepsi Company: Strategic Management is an Evolution and a Destination (Essay Sample)

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Pepsi Company: Strategic Management is an Evolution and a Destination
The argument is true since strategic management requires a change, rich corporate culture, business intelligence and strong corporate mission. For a firm to succeed, it should undergo change pioneered by a rich internal organizational culture. Moreover, strategic management requires that a business continuously gather information about the competitors and act accordingly. Finally, the firm should strive to follow the course of its corporate mission and strive as much as possible to fulfill it. The processes are continuous. Effective application of the aspects mentioned can lead to a better performance of the business.
How Pepsi is a strategic management firm
Pepsi has invested heavily in research and development. The company has gone beyond taste and flavors to understand the metabolic reactions that occur in the body as a result of their product. Research helps in designing better products with minimum health effects. Secondly, Pepsi has kept pace with competitors such as Coca-Cola in aspects such as tastes, innovation and flavor. Also, the company is struggling to maintain its market due to increased competition emanating from Coca-Cola and Red Bull. Finally, the organization corporate mission statement is precisely defined. It outlines the prior...