Use of Propaganda by Salesmen as a Persuasive Technique for Stimulating Product Purchase (Essay Sample)

Your Name Here
English 101
Dr. Thom Young
Full Date (12/17/2016)
Use of propaganda by salesmen as a persuasive technique for stimulating product purchase.
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Introduction
The study of management of exchange relationship in business is referred to as marketing. Marketing has been term as an action of activity of an institution; that involves a process of creating, ensures communication, delivering and providing exchange offering that is of value to customers, the clients and the society as a whole. (Hunt, Shelby 17-25) They are few techniques used in marketing such include target marketing and market segmentation; there is a need also to understand how to influence and relatively control consumer behavior.
Marketing provides an efficient link between the society's material need and its economic resources. It is important to describe the type of marketing for a nonprofit organization. This form of marketing has goals of delivering messages about the organization's service and ensuring that it reaches an appropriate audience. It was important to note that marketing is pertinent to the survival of every organization at such there a need to adopt specific marketing philosophy and ensure that such philosophizes must continually based on the firm propaganda. Marketing propaganda is a communication that provides the promotion of an idea or a way of thinking.
The message can contain facts or at times may include deception; the main aim of propaganda is to ensure that audience is persuaded into agreeing with the message of the sender. A company uses propaganda to deliver the message that support is goals and aims to clients; such messages are often based on firm’s market philosophy. A market philosophy can be defined as a factor used to determine the mission of a business organization, it employs the satisfaction and benefits the organization offers as a tool for getting this done.
The focus of marketing philosophy is usually in two-way communication with firm and its customer this done so as to enable, a marketing department to have an adequate understanding of the needs of clients more clearly. Marketing propaganda philosophy adopts a longer-term orientation rather just short term. It is of important to also clearly point out that marketing propaganda is based on the five components in marketing philosophy. i.e. The societal marketing concept, successful marketing philosophy: the product concept marketing concept, and the product concept. (Koch at el).
The product concept holds that superior competition of product will attract client purchase. The product concept points out that sale increase is closely related to the effectiveness of distribution and production capacities of businesses. The selling concept is a notion that market commitment by the firm is a factor that will stimulate customer purchase. The concept of market philosophy points out that the goals of the organization should be center on the wants and needs of its target market. After giving a clear background for the study. It is important to state that the purpose of this study is to point clearly how marketing propaganda can be used as a technique to shape a person's thoughts, ethics, and belief systems.
Marketing propaganda and personal thoughts
This section of our study will look at how marketing propaganda can be used as a tool to shape the person thought of client, at such stimulating them to make a purchase, one way business all over the world have been able to get this done is by adopting the use of digital strategy. High-level stimulation towards technology is a major characteristic of the current business world. Marketing and communication have adopted the use of digitals integrated campaigns as major components in its advertisement to create desired pictures in the mind of buyer hence influencing their thought patterns and stimulating purchases. This form of campaigns is carried out on platforms such as TVs, existing websites, blogs social media and etcetera this ensures that the firm's target market is reached.
Adopting this marketing propaganda is inherent in the knowledge of how to reach online and offline customers. A company must develop its business into a digital world if this must be effective. There is a need for enterprises to identify existing gaps, and communicate fundamentals to clients. Business must adopt a digital strategy to ensure that their messages passed across to both current and potential client. Constant and continuous advertisement by firms on media platform helps to create remarkable and unforgettable images in the minds of customers. This will effectively shape their thought pattern towards having a positive notion for a firm's goods, services and range of product offerings, (Henneberg at et).
Marketing propaganda and ethics.
At this point, we shall be looking at how market propaganda can be used to shape ethics of buyer and hence stimulation purchase of firm's product offerings. It is important to state that ethic and be defined as the way we life. It can so be considered as our view of societal activates. Ethics talks about what is considered right or wrong by a set of people. It is important to note that the ethics of a group of individuals is developed and formed over a period time through constant and continuous reorientation. Since we have already accreted that propaganda is a communication that ensures the promotion of an idea or a way of thinking. Continuous use of propaganda by marketers can be effective in creating shift in thinking pattern toward the use of a firm's product offerings
The use of propaganda means orienting a target market towards the use of their product. It is important the state that the process is not automatic; a business must be committed regarding the use effort and use of resources. This will ensure that there is a positive view of the firm and its products by target markets and hence stimulating demand. Conclusively, it is important to stress that propaganda can be used as a tool of influencing and shaping ethics of a target market, this can be done by constant and continuous reorientation, (Laczniak at el).
Marketing propaganda and belief systems
For the purpose of this study, we have been looking at how propaganda can be used by salesmen to shape the belief system of a market and stimulate demand for firms product offering. At this point, we shall take out time to explain the concept of the belief system we shall look at how marketing propaganda can be used to shape the belief system of a market. Belief is can expressly describe as a state of mind in which an individual thinks that something is true and a fact with or without a basis or empirical evidence to prove such claims. It has been seen as a mental representation of a phenomenon; it is an attitude if positive orientation and the likelihood of believing that something is true.
If this is the case then it is important to express that salesmen can use marketing propaganda to shape the belief system of the market toward having a positive notion toward the product offerings of a company. This can be done in some ways. First, a propaganda message messages must adopt a persuasive tone this will enable a change of mind and direct a positive notion towards to product. Second, the propaganda ...