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Literature & Language
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English (U.S.)
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Topic:

External and Internal Environments of Starbucks (Essay Sample)

Instructions:

Write an essay in which you do the following:
Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose.
Assess how these segments affect the corporation you chose and the industry in which it operates.
Considering the five forces of competition, choose the two that you estimate are the most significant for the corporation you chose.
Evaluate how well the company has addressed these two forces in the recent past.
With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Assess the external threats affecting this corporation and the opportunities available to the corporation.
Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on the corporation's greatest strengths and most significant weaknesses.
Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s resources, capabilities, and core competencies.
Go to the Strayer University Online Library to locate three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards.

source..
Content:


Week 6 External and Internal Environments Assignment
Name
BUS499 Business Administration Capstone
Professor
May 1, 2022
Starbucks External and Internal Environments
In business, there are a variety of events and circumstances that might impact how a company works, either positively or negatively. These occurrences or conditions are referred to as environment variables. There are two types: internal environmental elements within the organization and external environmental factors that occur outside the organization (Khan, 1). This study will look at Starbucks' external and internal settings. The paper will be divided into several sections that will cover two different types of Starbucks general environments, two of the five competitive forces, potential improvements, Starbucks' biggest external threats, Starbucks' greatest opportunities, Starbucks' weaknesses and strengths, and finally, Starbucks' resources, abilities, and key competencies.
General Environment
The general environment is a set of factors beyond an organization's control yet affect its functioning. These external pressures may major affect how a business experiences potential opportunities or difficulties (Hitt, 2). This may influence how a firm identifies itself, which items it chooses to market and how it engages with other companies and government organizations. The general environment comprises the following elements

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