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6 pages/≈1650 words
10 Sources
Business & Marketing
Movie Review
English (U.S.)
MS Word
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Critical Review and Analysis Paper: The Insider Film (Movie Review Sample)


The task was a movie analysis highlighting ethical dilemmas. The sample analyses the film THE INSIDER as well as highlighting ethical dilemmas evident.


Critical Analysis: The Insider Film
The film The Insider produced in 1999 details the ethical dilemmas, controversy, and suspense that surrounded the Brown & Williamson Corporation, Lowell Bergman, and Jeffrey Wigand. The film premises on a true story relating to a 1994 CBS news show called the 60 Minutes. The plot of the film fashions Dr. Jeffrey Wigand played by Russell Crowe at crossroads with his employer company Browns & Williamson, which was the third largest tobacco company in the United States. Dr. Wigand was relieved his duties at the company as the Vice President of Research and Development shortly after pointing out the unethical practice by the company in stimulating tobacco addiction among its customers through using Coumarin that causes cancer. The CEO of the company, Thomas Sandefur alleged the reason behind the sacking was poor communication skills. Moreover, Sandefur demanded that Wigand observe his confidentiality clause by keeping in secrecy the information underscoring the addictive nature of nicotine as well as other practices of the company. The plot of the film takes a twist when Lowell Bergman, the producer of the 60 Minutes played by Al Pacino discovers that Wigand has a compelling story to tell the American society and opts to interview him on the show. However, the tobacco corporations gang up against the show as well as the CBS Corporation with a threat of a lawsuit if the company aired the information that had a confidentiality clause. The essence of the film is to portray the ethical perspective of large tobacco corporations as centering on profits maximization at the expense of societal health. For this reason, the paper purposes to analyze the film The Insider based on utilitarianism, Kantian and Rawlsian perspectives to confirm the stance assumed by Dr. Jeffrey Wigand. Moreover, the paper validates the reality that corporations only aim at profit maximization at the expense of human safety.
The fundamental moral principle of utilitarianism is the principle of utility or greatest happiness principle. Utilitarianism is a form of consequentialism that focuses on the consequences of an action for the society. Founded on the classical utilitarian theory, the analysis of the moral principle of utilitarianism bases the moral perspective of an action. In the film The Insider, the central character Wigand faces a dilemma that attracts his moral uprightness on the issue concerning the Brown & Williamson, a tobacco company engaging in unethical practices because of their drive to maximize profits. The information harbored by Wigand had the ability to destroy the credibility and ethical uprightness of the Brown & Williamson Company to the eyes of its stakeholders particularly the public and its clientele. Exposing the information meant that Wigand risked not only the financial well-being of his family especially the medical benefits but also the safety of the family. For this reason, Wigand faced a crucial balancing act of the welfare of his family, breaching his confidentiality clause with the Brown & Williamson Corporation and doing the moral right to the American public. Based on the principle of utilitarianism, which underscores the benefits of an action for the general good of the public, Wigand opted to be on the 60 Minutes television show on the CBS Inc, which only aired months afterward. The acceptance to be on the show is after, Bergman, the producer of the show readily convinces Wigand.
The twists and the turns that characterize the CBS Inc to refuse to air the original interview only airing it after other media houses authenticates the concern of conflict of interests in the modern ever-incestuous corporations. In the contemporary corporation world, large corporations engaging in unethical practices have alliances and marriages with other corporations with the objective of protecting their disreputable practices. For instance, in the film The Insider the CBS Inc was willing not to air the Wigand interview that would expose the corrupt practices of Brown & Williamson because of the fear of legal addressing by the Brown & Williamson, in addition to, the fear of failure for its acquisition by the Westinghouse. In this instance, it is even sickening that most of the CBS Inc employees were not aware of the ties that the CBS had with Brown & Williamson, for instance, Bergman who demanded the airing of the interview. This case reveals the concerns of ethics versus economics in the operations of large corporations. The Brown & Williamson Corporations before the sacking of Wigand had an excellent opportunity to implement the suggestions of Wigand, which would entail not including Coumarin in its products to safeguard the health of its customers. This was not the case because the Brown & Williamson Corporation saw the implementing of this action would dent its profit maximization capacity, which correlated with the increased number of cigarette users addicted to its products. Moreover, the CBS Inc initial refusal to air the show on the revelations by Wigand ...
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  • Critical Review and Analysis Paper: The Insider Film
    Description: The film The Insider produced in 1999 details the ethical dilemmas, controversy, and suspense that surrounded the Brown & Williamson Corporation, Lowell Bergman...
    6 pages/≈1650 words| 10 Sources | Chicago | Business & Marketing | Movie Review |
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