Retail Marketing: Foot Locker Store Analysis (Other (Not Listed) Sample)

Retail Marketing: Store Analysis (Foot Locker)
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Retail Marketing: Store Analysis (Foot Locker)
1. What type of layout does the store use? Is it appropriate for the type of store? Would another type layout be better?
Foot Locker at Fashion Valley Mall in San Diego, California, is located on 7007 Friars Road, Space 213. It is structured according to a free flow stores layout plan, which means its fixtures and merchandise are grouped using free-flowing patterns on the sales floor of the store. The free flow store layout at Foot Locker is appropriate, especially within such a big mall, since it exposes customers to the entire merchandise on the sales floor. In addition, the free flow layout plan is appropriate given that it silently directs customers towards where they want to go. As a result, the layout increases the rate of impulse purchases.
However, such a layout is disadvantageous as it may cause possible confusion among customers. In addition, it may result in space wastage due to the free flowing arrangement of fixtures and merchandise (Stanton, 2015). A spine layout would be more effective for the San Diego Foot Locker store. It would help eliminate space wastage since the major customer aisles would be stationed from the front to the back of the store.
2. Has the retailer employed any techniques for achieving greater space productivity such as using the “cube,” down-sizing gondolas and racks, and minimizing non-selling space?  The owner of the Foot Locker store at Fashion Valley Mall has erected racks across the store walls so as to maximize space usage. In addition, the merchandise departments housing clothing or footwear are located in the back side walls, thus increasing customer visibility and impulse purchasing.
3. Are departments in the most appropriate locations? Would you move any departments? 
The Foot Locker store at Fashion Valley Mall in San Diego is divided into two major departments: Footwear and Shoes. The various products sold in these departments include men’s shoes, basketball boots, and casual wear. The Footwear and Shoes departments are strategically located at the entrance of the Mall, which makes it easier for customers to gain access to the store. Thus, there is no need to change the location of any department.
4. What method(s) has the retailer used for organizing merchandise? Is this the “best” way? Suggest appropriate changes.
The retailer has erected racks to display its merchandize throughout the free flow floor area; this ensures that idle floor space is utilized to the maximum. Such des...