Apple Marketing and Marketing Mix (Research Paper Sample)

Apple Marketing and Marketing Mix
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Apple Marketing and Marketing Mix
Introduction
Apple is one of the international companies which was founded in the U.S. with its headquarters in Cupertino (Khan, Alam and Alam, 2015). The company is designer, developers, plus distributor of the electronics, the online service plus consumer electronics. The company has got different hardware’s that includes iPad, watches for a smartwatch, iPhone smartphone, the Apple TV digital plus Mac personal computers (Wind & Mahajan, 1997). For the company, it produces software that includes iTunes, macOS, and the IOS operating systems among others.
Marketing mix
The marketing mix for the company indicates how the company can match business activity to conditions of global markets for the information technologies, the consumer electronics plus online service. The marketing mix for the company involves the tactics plus strategies which pertain to the implementation of the marketing plan. For the case of business, the marketing mix is specific to the technical nature of the Apple business. For instance, the company encompasses the 4P’s multinational operation in consumers’ electronic markets, information technologies markets, the market for internet service plus digital content distribution