British Home Stores: SWOT Analysis to Decide Main Cause of the Collapse (Research Paper Sample)

BRITISH HOME STORES 
By (Name)
Course
Professor
Date
 
 
 
 
British Home Stores
Research proposal
Introduction
A group of United States entrepreneurs in Brixton found the British Home Stores (BHS) in 1928. The BHS chain of stores mainly sold clothing, electronics among other household products and later diversified into the food business. After years of struggle with its finances and high debt levels, the company was placed under administration on Aril 2016. Analysis of good practice
There have been innumerable speculations on the revival of the company that offered employment to over 11,000 workers around the world (Antoni, 2002). Government intervention process, through a parliamentary select committee, Chief Executive Officer Sir Philip Green over its collapse has questioned the manner in which it was handled.
Aims and goals
The aim of the research is to find out what conspired to the collapse of the British Home Stores and how the company can pull out of the financial crisis.
The research proposal focuses on:
a)      SWOT analysis to decide main cause of the collapse
b)      PESTEL analysis to check external factors affecting the business
c)      Propose ways of reviving the business
 
Key stakeholders
The research will be beneficial to the following key stakeholders:
Key stakeholders

Level of interest

Reason

Government

High

Improve economy

Employees

High

Engagement

Investors

High

Returns

Customers

Low

Products

 
All the stakeholders, as mentioned above, have some degree of interest for the HBS Company. Therefore, information provided in the research will have a significant impact for each one of the stakeholders.
Literature review
The British Home Stores started in Brixton in 1928 as a clothing retailer after the steps of Woolworth. Expansion processes kicked off in 1930 when the company opened various outlet stores across the United Kingdom (Denton, 2000). The company went public on the London Stock Exchange in 1933 and diversified its operations into cafeteria and grocery stores. More strategic business deals will be made to make sure improved sales and performance. In 1988, the company merged with Habitat and Mother Care, giving birth to Storehouse plc. (Scott, 2013). Later in 200, Philip Green bought the company for 200 million pounds and changed it from a public to a private firm. Under the leadership of Sir Green, BHS acquired the Arcadia Group of retailers consisting of Burton, Top shop, and Dorothy Perkins among others. In 2015, the company tumbled down due to high debts.
Methodology
The methods used to undertake research would be categorized under qualitative and quantitative research methods. The quantitative research methods include statistical tests, surveys among others. On the other hand, qualitative research methods include interview, and text-based. This research proposal is based on a qualitative research technique where information from different sources will be used to decide the research problem. The merit of undertaking the qualitative tactic is that there is a lot of secondary material information that explains this case.
Presentation of proposed findings
Key stakeholders

Level of interest

Feedback method

Government

High

On a press conference

Employees

High

Briefing from the CEO

Investors

High

Strategic stakeholders meeting

Customers

Low

Through the company’s website

There are different ways through which the findings and results of the research will be disseminated to various stakeholders. For instance, relaying in...