Research Paper On Business Plan Of A Non-Alcoholic Beverage Company (Research Paper Sample)

Student’s Name
Institutional Affiliation
Business Plan
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Operational plan
Since this is a startup company, everything is going start from scratch; the company is going to rent facility that it will use before acquiring one of its own. Before renting a facility, the company had taken into consideration such as out sourcing products from existing companies, only to realize that this will inconvenience the company together with the customers as customer satisfaction will not be met with the changing trends in the market. So it is important for the company to have its production plant (Lone, 2015, p. 21).
Before renting any premise, the company will do a window shopping to see a variety of available facilities and their prices and do a comparison. The company will hire highly qualified personnel who will adhere to the set regulations by the company and also the set standards laid by the government and local authorities. A highly qualified team will be in charge of the inventory control to ensure that the products are at par throughout. The team will be discharged with duties of coming up with new products and was of maintaining as well as improving their standards as per the market trends. For the company to start running, the following equipment and their costs are essential;
* Equipment and materials for running office such as; files, cabinets, chairs, pens, and desks
* A multi-purpose register, storage bins, front office desks and counter
* Six computer terminals
* Chief server for the computers,
* Laser printers
* Three heavy duty power back-up generators
* Three laser printer
* Packaging materials
* Intercom connection system
* Utility bills, rent, and insurance schemes
* Vats, burners, bottling equipment, refrigerators, ovens.
The costs incurred so far are capital costs than are to be used in a year thus making them long-term assets. The items are likely to depreciate through the G.A.A.P that is constituted under the law of certified – line depreciation. The following are some of the equipment;
Processing StageEquipment
Juice pulping/extraction

Fruit press


Pulper/juicer

Mashing

Fermentation bins

Mixing

Mixers

Boil

Boiling pans





Fermentation

Fermentation bins/jars

Filter

Filters and filter presses


Sieves


Strainers

Carbonation

Carbonating equipment

Filling into bottles

Liquid fillers Funnel

Pasteurize

Open boiling pan


Steam Jacketed pan


Pasteurizer

Start-up ExpensesStart-up Requirements
Rent $ 8,600
Website development$800
Storefront Build-out$120,000
Insurance$2,000
Telecom System$300
Legal$800
Expensed Equipment $ 7,500
Utilities$ 3,000
Total Start-up Expenses$ 143,000
Start-up Assets
Cash Required$141,500
Start-up Inventory$15,000
Other Current Assets$0
Long-term Assets$8,000
Total Assets$164,500
Total Requirements$182,000
Start-up Funding
Start-up Expenses to Fund$17,500
Start-up Assets to Fund$164,500
Total Funding Required$182,000
Assets
Non-cash Assets from Start-up$18,000
Cash Requirements from Start-up$141,500
Additional Cash Raised$0
Cash Balance on Starting Date$141,500
Total Assets$164,500
Planned InvestmentCapital
Seed Funding$31,000
Jimmy$50,000
Relative & Friends$51,000
More Requirement$52,500
Total Planned Investment$182,000
Start-up Expenses$17,500
Total Capital$164,500
Total Capital and Liabilities$164,500
Total Funding$182, 000
Distribution Methods
The distribution channel is a very useful component of the market mix elements. The most important part of the distribution channel is to find suitable ways in which products are made accessible to the market. It falls under managerial functions that need proper decision making. Production is done at a central place while consumers are scattered all over. For these products to reach the customers all over, the company should approach individuals and agencies and give them territory rights to sell and supply only their products to the customers. Lucy’s Quench Quencher will have to work closely with convenience stores, restaurants, suppliers and many others to help carry out local strategies to develop a partnership with other companies and business owners to stock the products (Priyadarshini & Priyadarshini, 2018, p. 26).
Lucy’s Quench Quencher products will be categorized into; distributors and wholesalers, petrol stations, supermarkets/corner stores/retail shops, cafes/restaurants/nightclubs, and ATMs (Automated Teller Machine). Lucy’s Quench Quencher distribution channels will consist of regional intermediaries based in each county. The regional distributors will be required to re-stock targeted points of sales and which will include all sports-based merchandisers, sports venues, sports clubs, gymnasiums, and sports academies.
The points of sales or shops will be equipped with the latest supply chain tracking technologies to keep a constant stock of products and to ensure that each company’s product is available to loyal customers. However, supermarkets, malls, and another kind of hyper-stores such as leading fast-food chains will be supplied with the company’s products directly from the central facility upon request. Also, the company will partner with leading home delivery companies as well as e-commerce platforms to ensure that online shoppers can access the needed products.
Services Offered
Apart from the flagship products, the company will be producing other subsidiary drinks although not in large quantities. These drinks include;
Pretty Pink punch – a refreshing drink where one has to add a ginger ale before drinking it.
Lemon Ice Tea mix – mostly recommended to customers with large families, the high number of frequent visitors. This product will be packaged in an easy to peel packets and are ready for consumption. The company is expected to hit the industry and run because the products to be offered will be highly welcomed by the customers since they will be sugar-free products and will have taken into consideration the healthy lifestyle trends that are shaping up the market. The products will be naturally produced with no chemicals that endanger the lives of consumers (Clin, 2014, p. 14).
Strategy and Execution
Experts at the company will use the company website in developing the visibility and releasing information to employees, clients, and potential clients. The website will be of help since most of the clients will be able to access information throughout 24/7/365. Through the website, the clients will be able to make inquiries, and also leave feedback on how they feel the products and necessary changes they suggest (Priyadarshini & Priyadarshini, 2018, p. 32). The site makes it more convenient to the clients because they will be able to find our nearby distributors or stockiest while in transit. People will also be able to see shops with our products that are next to their homes through the website. The website builds trust among the company and the customers. It increases sales as new people get to read and know about the products. When products are visible, they attract people to buy them thus increasing sales.
Competitive Edge
Superior pricing remains the competitive edge of the company. To achieve this fete, the company will have the responsibility of maintaining the position of the company as the most affordable beverage producer by painstakingly making sure that the costs are low by implementing operating efficiencies. The company will manage the situation by scrapping some services offered in traditional industry setups but attract additional charges. The company will utilize the services of one qualified care givers and fill the existing void (Clin, 2014, p. 19). A job analysis will require the availability of marketing experts at the organization during working hours, and then the company will only use road shows in other areas where competitors are not doing anything. Carrying out most of the business transactions through internet constitute other efficiencies. Clients will receive printouts containing all the valuable information they need.
Marketing Strategy
Targeted advertisements that appeal to the sense of value for the customer form the basis of the marketing strategy to the company. The goal of the marketing campaign will be increasing awareness of the company within the target market.
Sales and Marketing Strategy
The sales strategy applied by the company will aim at building long-term relationships with clients. The company will offer all services and products at affordable rates to attain the fete. The company will also have enough of materials to facilitate creating awareness about the company and products in addition to providing the free drinks to entice the customers. The company will train sales and marketing agents and also use road shows; this will enhance marketing of the company to various individuals, state representative, charitable organizations, and sponsors (Priyadarshini & Priyadarshini, 2018, p. 39). The company will strive to maintain simple and effective practices in the business with the aim of convincing clients that, it is the destination to good health. Some clients consider non-alcoholic beverages as a core component of their lives, therefore; creating cordial long-term relationships will enhance a big, loyal customer base.
Forecasting Operation and Service Delivery
The Company will set up inquiries offices and in the process develop a national outlook and local recognition. The company will begin offering services in the second m...