Competitive advantage Business & Marketing Research Paper (Research Paper Sample)

The Competitive Advantage
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The Competitive Advantage
A firm derives enormous benefits by having a superior performance compared to its competitors. The competitive edge of an organization enables it to be proactive against present and future competitors (Wang, Lin, & Chu, 2011). Apple corporation has maintained its competitive advantage in the technological industry because of its enduring commitment to innovation, quality, efficiency, and responsiveness to customer needs.
Apple, Inc. is a leading organization in the technological industry. Its success is tied to an outstanding competitive advantage strategy. To begin with, the firm is always up-to-date with innovations that go hand in hand with the current times (Wang et al., 2011). An example is the creation of a wearable device that would perform as a watch and at the same time provide mobile alerts. In addition, Apple firm has authenticated its product such that the quality of their items are untainted. The Apple iPhone, televisions, wearables, and iPads are of high quality. Besides, Apple firm’s efficiency is derived from an integrated and skilled workforce. Their diversified products are attended to by knowledgeable personnel. Finally, the company contains an elaborate and effective supply chain management that ensures its products are always available as needed by the customers. The firm also undertakes continuous customer survey to ensure that it remains responsive to their preferences. Apple firm has seized the essentials of an articulate competitive advantage.
In conclusion, Apple Company has successfully embraced the concept of competitiv