Creating a Business Plan for a Social Media Website (Research Paper Sample)

Va-Lure Business Plan
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Table of Contents
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Executive Summary  PAGEREF _Toc380004753 \h
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Business Description  PAGEREF _Toc380004754 \h
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a. Business Name  PAGEREF _Toc380004755 \h
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b. Vision  PAGEREF _Toc380004756 \h
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c. Mission  PAGEREF _Toc380004757 \h
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d. Objectives and Goals  PAGEREF _Toc380004758 \h
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a. Key to Va-lure success  PAGEREF _Toc380004759 \h
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Company History  PAGEREF _Toc380004760 \h
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Business Location  PAGEREF _Toc380004761 \h
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Service Description  PAGEREF _Toc380004762 \h
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Market Analysis  PAGEREF _Toc380004763 \h
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PEST Analysis  PAGEREF _Toc380004764 \h
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a. Political  PAGEREF _Toc380004765 \h
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b. Economic  PAGEREF _Toc380004766 \h
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c. Social  PAGEREF _Toc380004767 \h
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d. Technological  PAGEREF _Toc380004768 \h
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SWOT Analysis  PAGEREF _Toc380004769 \h
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a. Strengths  PAGEREF _Toc380004770 \h
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b. Weaknesses  PAGEREF _Toc380004771 \h
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c. Opportunities  PAGEREF _Toc380004772 \h
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d. Threats  PAGEREF _Toc380004773 \h
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Competitor Analysis  PAGEREF _Toc380004774 \h
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Marketing Plan  PAGEREF _Toc380004775 \h
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a. Price  PAGEREF _Toc380004776 \h
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b. Place  PAGEREF _Toc380004777 \h
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c. Product  PAGEREF _Toc380004778 \h
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d. Promotion  PAGEREF _Toc380004779 \h
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Management Team  PAGEREF _Toc380004780 \h
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Financial Feasibility  PAGEREF _Toc380004781 \h
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a. Cosmetologist team A cashflow  PAGEREF _Toc380004782 \h
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b. Sales forecasts  PAGEREF _Toc380004783 \h
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c. Cash flow statement  PAGEREF _Toc380004784 \h
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d. Income statement  PAGEREF _Toc380004785 \h
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e. Balance sheet  PAGEREF _Toc380004786 \h
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f. Breakeven analysis  PAGEREF _Toc380004787 \h
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Ethics/Social Responsibility  PAGEREF _Toc380004788 \h
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Assumptions  PAGEREF _Toc380004789 \h
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Conclusion  PAGEREF _Toc380004790 \h
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References  PAGEREF _Toc380004791 \h
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Executive Summary
Va-lure is a social media website that provides nail and hair styling services to clients through Va-lure.com website. The business model for the Va-lure is anchored on a business to business relationship or B2B whereby Va-lure is the general partner and Cosmetologists are the limited partners. Va-lure has performed thorough research of the beauty salon industry and identified the existence of a business opportunity. The beauty salon industry is characterized by low technological penetration hence has unrealized business potential. Va-lure has set out to capture this unrealized business opportunity and will utilize its website, agents and cosmetologists to achieve its goals.
The company will generate sales from its large online clientele who can be accessed through the Va-Lure website. Va-lure is a social networking platform for cosmetologists hence will aid the company access million of potential clients through the site. Va-lure will rely on Va-lure .com and partner with Apple Inc. to enhance a competitive online selling and beauty industry. The company acknowledges that the industry has huge unrealized potential and this can be exhibited by the presence of one billion active users of social media sites like Facebook. Social media platforms are essential for Va-lure to reach out to subscribers and independent agents.
Va-lure will utilize the concept of cosmetologist teams whereby licensed cosmetologists will be educated on how to become limited liability partners thus enhancing online income revenues. Clients will become independent agents once they qualify to become subscribers. Subscribers who are independent agents will deduct their subscription as a business expense on their taxes. Independent agents will aid Valure in selling subscriptions to other clients while persuading them to become subscribers.
Business Description
Business Name
The name of the online social media website is Va-lure and has partnered with cosmetologists and will be using the Va-lure website to access the millions of customers through the site. The idea behind choosing this business name is to allow clients identify with the nature of the business. The meaning behind the business name Va-lure is value implying that value shall be the main overriding principle in Va-lure.com. Customer satisfaction is essential in enhancing repetitive purchase of service or products. Providing customers with value services will ensure that they are satisfied with the beauty services provided by Va-lure. The name Va-lure is expected to attract a huge number of clients, due its connotation of value services. As mentioned earlier, Va-lure is a general partner and is in partnership with cosmetologist to ensure it reaches to a wider client base. Customers may make inquiries through the mobile number +972506136660 or through w Alternatively, clients may use the email address  HYPERLINK "mailto:info@cosmetologistclients.com" info@cosmetologistclients.com or use the address P.O BOX 370723.
Vision
Va-lure envisions being an international leader in the provision of cosmetologist/beauty services to clients.
Mission
The mission of Va-lure is to inform, educate and economize cosmetologist through social capital principles that empower women economically. The company strives to ensure women receive a hundred percent satisfaction in regards to quality services, flexibility and affordable prices.
Objectives and Goals
The objectives of Va-lure website are:
Raise awareness among female clients of its existence and service
To enhance convenient online appointments/bookings
To provide professional answers to frequently asked questions or FAQS regarding cosmetologist services.
To provide clients with the company’s services, offers and history
Key to Va-lure success
Regular maintenance and update of Va-Lure website ( HYPERLINK "" ) to ensure clients access accurate information.
Education of cosmetologists on how to become limited liabilities partners
Offering commission to subscribers to increase the agent base
Conducting research and development frequently in the beauty industry to ensure customer satisfaction
Providing expert advice through frequently asked questions or FAQS
Company History
Va-lure was founded in 2nd January 2014 as a partnership with Cosmetologists. The company partnered with cosmetologists in order to benefit from the millions of clients/subscribers in the nation. The business model used by the company is B2B and the company relies on social networking sites to reach out to its clients. The website was established after realizing that there is an unfilled market niche in the beauty industry. Valure relies on the social networking platforms and the internet to fulfill the unrealized market niche. The company is legally registered as a partnership business with Cosmetologist whereby cosmetologists are the limited partner while Valure is the general partner.
Business Location
Valure is located online and this allows it to be accessed by a worldwide customer base. Additionally, online location eliminates costs such as premises rent and give it a competitive edge in regards to technology. The location of a business plays a significant role in the success of a business. As such, it is imperative to ensure that a business is easily and conveniently accessible by clients. In the case of Valure, its online location ensures that customers and subscribers can conveniently access from any part of the globe. The company has also incorporated online forms of payments such as PayPal and this is to allow convenient payment of services. The current era is one characterized by rapid advancements in technology and forms of payment. To attain competitive advantage a company must adopt modern business practices.
Service Description
Valure offer beauty services to clients through its cosmetologist team. The company has a cosmetologist team that consists of a nail technician, a hair stylist and an assistant. The company manages 300 clients or subscribers through online appointment scheduler. The company provides hair, skin and nail styling. Hair services include: cuts waving, shampoo, reconstructing, curling, weaving, colors, perms and relaxers. Skin care services include: massage, body waxing and facials while nail services include: manicures, sculptured nails, polish and pedicures.
As mentioned earlier the nature ...