How Coca-Cola Company Used the Balanced Scorecard for Strategic Performance Measurement (Research Paper Sample)

How Coca-Cola Company Used the Balanced Scorecard for Strategic Performance Measurement
Student's Name
Department Affiliation, University Affiliation
Course Number: Course Name
Instructor's Name
Assignment Due Date
How Coca-Cola Company Used the Balanced Scorecard for Strategic Performance Measurement
The balanced scorecard is an effective strategic management performance metric applied to improve and identify internal business functions and external outcomes. It is beneficial in providing feedback and measures enabling the management to interpret and gather the necessary information. The obtained information facilitates making informed decisions and enhances organizational growth and development (Singh et al., 2018). The model promotes the development of an effective culture and business behaviors in four areas: finance, customers, business processes, and learning and growth. It facilitates the provision of information regarding goals, initiatives, measurements, and objectives. This paper explores how the Coca-Cola Company applied the balanced scorecard to measure its strategic performance.
Strategic Performance Measurement
The company established an effective growth strategy to