3 pages/≈825 words
Business & Marketing
Marketing assignment (Research Paper Sample)
conducting research on marketing assignment covering diverse subtopicssource..
Critical Success Factors
Boutique hospitality in Ireland is one of the areas in which business opportunities exist and thus the need for a marketing plan for a hotel in Dublin. The success factors emanate from the vision and mission statements of the hotel as the workers will aim towards them. The objectives as well s goals remain vital as their achievement reflects the success of the marketing plan. Among the goals should be ensuring guests of the Dublin hotel receive the highest quality and value of services. The success factors also emanate from the positioning of the boutique hotel, as it needs to be strategically placed in terms of closeness to public amenities and access of major public places. Among the goals should be to be the best hotel services provider in Ireland in terms of quality, price, efficiency and satisfaction of customers.
Size of Organization
The size of the hotel to be set up need to be reflected in its brand name as this s what sells or rather markets a new investor. The more the brand equity is known to the public and possible customers, then the more likely the achievement of the objectives as well as goals. For instance in this situation in Dublin, the name of the hotel need to be one known and well understood as this will increase its financial value. Security also needs to be adequate, and this is in proportion to the hotel size. Knowledge as well needs to be at the peak for purposes of increasing the hotel size and in relation to how the brand equity can be marketed and with regard to market shares and how profit margins of t e organisation, in this case the hotel in Dublin, can be doubled.
Values and Beliefs
The values and believes of the proposed new hotel would be ens...
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