SWOT ANALYSIS: FOCUSING ON THE STRENGTHS OF THE AMAZON COMPANY (Research Paper Sample)

THE STRENGTH, WEAKNESSES, OPPORTUNITIES, AND THREATS (SWOT) THAT HELPS RATE THE CURRENT STANDINGS OF A COMPANY AND ALSO HELPS DEVISE A SUCCESSFUL STRATEGY FOR THE FUTURE. THIS ANALYSIS MODEL WAS USED TO ANALYSE THE AMAZON COMPANY, SPECIFICALLY ADDRESSING ITS STRENGTH AS A COMPANY. Strengths are things that your company performs exceptionally well or in a way that sets it apart from its competition. Consider the benefits your firm has over competitors. These might include employee motivation, access to certain resources, or a robust set of production methods. Consider what makes your organization "click" by thinking about your own abilities. What do you excel at that no one else does? What are the values that guide your company? What unique or low-cost resources do you have access to that others do not? Add your organization's Unique Selling Proposition (USP) to the Strengths section after identifying and analyzing it. Then, from the other side of the equation, consider what your competitors would consider your strengths. What makes you think you'll be able to beat them to the sale? Remember that every part of your company is only a strength if it provides you with a distinct edge.