Task 2: Project Analysis Business & Marketing Research Paper (Research Paper Sample)

Task 2: Project Analysis
Name
Institution
Table of Contents TOC \o "1-3" \h \z \u 1Executive Summary PAGEREF _Toc13084865 \h 32Introduction PAGEREF _Toc13084866 \h 52.1Company Background PAGEREF _Toc13084867 \h 52.2Business and Contingency Factors PAGEREF _Toc13084868 \h 53Business Case for Restructuring PAGEREF _Toc13084869 \h 73.1Issue PAGEREF _Toc13084870 \h 73.2Cause PAGEREF _Toc13084871 \h 83.3Evidence PAGEREF _Toc13084872 \h 104Literature Review PAGEREF _Toc13084873 \h 104.1Importance of Design PAGEREF _Toc13084874 \h 104.2Knowledge and Information Sharing Relationship with Design PAGEREF _Toc13084875 \h 124.3The External Environment PAGEREF _Toc13084876 \h 135Design Restructure/ Analysis PAGEREF _Toc13084877 \h 145.1Issues to Address in the Restructure PAGEREF _Toc13084878 \h 145.2Elements of the Restructure PAGEREF _Toc13084879 \h 155.3Benefits from the New Structure PAGEREF _Toc13084880 \h 166Monitoring PAGEREF _Toc13084881 \h 177Conclusion PAGEREF _Toc13084882 \h 188Appendices PAGEREF _Toc13084883 \h 219Bibliography PAGEREF _Toc13084884 \h 26
Executive Summary
The report addresses the case of Marston’s PLC and the specific problem of employee turnover at high rates within this business. The company was established in 1834, operating for two centuries and as a publicly listed firm in the latter years. Indications are that Marston’s has managed to sustain a positive growth in its profitability and revenue. Its performance in the financial markets has also remained consistently positive. However, employee turnover for this business is uncharacteristically high.