Use of Technology in Business Communications: Background (Research Paper Sample)

Use of Technology in Business Communications
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Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc481836126 \h 41.1. Context PAGEREF _Toc481836127 \h 41.2. Purpose PAGEREF _Toc481836128 \h 41.3. Background PAGEREF _Toc481836129 \h 41.4. Outcome PAGEREF _Toc481836130 \h 5Body PAGEREF _Toc481836131 \h 52.1. Powtoon PAGEREF _Toc481836132 \h 52.2. Visme PAGEREF _Toc481836133 \h 6Conclusion PAGEREF _Toc481836134 \h 7Recommendation PAGEREF _Toc481836135 \h 7References PAGEREF _Toc481836136 \h 8
Use of Technology in Business Communications
Introduction
1.1. Context
Communication is integral in business development. Communication in business may involve the flow of information among executives, employees, business partners or consumers. A business will incorporate technology as it strives to speed up information flow or communication amongst these parties (Schaper et al., 2014). Technology brings forth various communication tools which businesses can adopt. These include: Visual communication such as PowerPoint or SharePoint, email, the internet amongst others (Schaper et al., 2014).
1.2. Purpose
The purpose of this paper is to evaluate the use of technology in business and to outline the methods I employed for the presentation. The paper will evaluate at least two methods of communication I could have employed for my presentation.
1.3. Background
Businesses have embraced technology for communicating with target consumers and media. In addition, businesses have incorporated technology and eased communication with its employees, supplies and investors (Gillespie, Boczkowski & Foot, 2014). Below is a description of how presentation technology in particular has proved to be useful for business communications.
* Product launch- In the past, businesses encountered a lot of difficulties on how to inform its employees, suppliers or consumers about the intentions of coming up with a new product or launching the new product itself (Schaper et al., 2014). This has become simpler in recent times with business using presentation software such as Prezi, PowerPoint, Flipchart, Animoto amongst others. This has helped businesses to put across their ideas in an effective manner (Schaper et al., 2014).
* Product Surveys- Before the advent of technology such as the internet, it was quite engaging to conduct a survey. A lot of businesses would offer incentives to newspapers and magazines to place survey forms for readers to fill and consequently offer incentives to readers who not only filled the surveys but also sent them to the companies (Gillespie, Boczkowski & Foot, 2014). Nowadays, companies can conduct surveys over the internet which produces quick feedback and subsequently saves the company money and time (Schaper et al., 2014).
1.4. Outcome
The outcomes of the study is to outline methods of communication businesses can use especially when delivering presentations to employees, suppliers, consumers amongst other business entities.
Body
Two methods of communication that I could have adopted from my presentation are Powtoon and Visme.
2.1. Powtoon
Powtoon is a tool which enables one to create animated presentations for free which can be used in combination with music, videos and narration. Powtoon gives you an option of creating presentations from scratch or from read made templates CITATION Jil16 \l 1033 (Duffy, 2016). In addition, Powtoon is comprised on an image library with backgrounds, props, speech bubbles, handy animated figures and figures which can keep your presentation lively. Another feature which makes use of Powtoon appropriate is the animated gifs. Powtoon enables one to incorporate animated gifs which will constantly animate on the slide. Furthermore, Powtoon has dynamic transitions which makes a presentation to flow especially when one wants to show a relationship between two related points CITATION Jil16 \l 1033 (Duffy, 2016).
For an individual who is an amateur in terms of creating presentation, Powtoon is an easy and straightforward tool to use. Compared to tools such as PowerPoint, Powtoon stands out as having simplified timings and animations CITATION Jil16 \l 1033 (Duffy, 2016). The tool has an intuitive interface while creating a slide with animation is a simple task of just placing objects on the screen, shifting the timeline to determine their positions and lastly choosing an entrance and exit effect CITATION Jil16 \l 1033 (Duffy, 2016). This is a great tool for making presentations in a business setting as it makes the presentation interesting through animations and also makes the presentation lively CITATION Jil16 \l 1033 (Duffy, 2016).
2.2. Visme
Visme is a drag and drop software which is cloud based. Visme is ideal for users who want to create not only compelling presentations, but also data visualizations, reports, resumes, product demos and info graphics CITATION Nay16 \l 1033 (Chibana, 2016). It has readymade templates which have high definition backgrounds as well as professionally designed layouts which is an alternative to normal PowerPoint themes. Visme is packed with a lot of free images, vector icons, fonts and graph tools which enable users...