Differentiation Strategy Literature & Language Research Paper (Research Paper Sample)

Differentiation Strategy
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Differentiation Strategy
The company will pursue a differentiation strategy, which includes delivering superior value by providing leading-edge products that help enhance customer benefits. One of the reasons for adopting this strategy is to avoid overreliance on price as the only competitive factor. Since the company will have distinguished itself from competitors in the industry, it is challenging for prospective customers to limit their choices to the cost dimension alone. It implies that the business might become successful in the non-price competition areas. By focusing on the differentiation strategy on the product's design and quality, the organization will gain a competitive market without reducing the price (Islami, Mustafa, & Latkovikj, 2020).