MARKETING PLAN (Research Paper Sample)

Business Concepts and Social Issues PART 1 Marketing Plan Marketing Strategy The goal of our advertising strategy is to express the one-of-a-kind services we provide to distinguished hospitality customers. We aim to concentrate our visitors' attention on problems of value and quality rather than just the bottom line prices involved with their stay. Our marketing approach will enable us to effectively express our brand values, establish tight working connections with our consumers and distributors, and recognize the needs of our guests. We have set two objectives for ourselves: continued distinction and expansion. Growth will be achieved by focusing on new business opportunities in both the state and federal communities. Value Proposition For business travelers, the Hotel gives the perfect, highly tailored service. We offer commercial requirements like as a good workstation, broadband connection, and digital communication in every room, as well as easy-to-access conference spaces. Marketing Objectives * Endeavor to clearly articulate our strategic goals to our core markets. * To give customers a great hotel experience. * To achieve our desired objectives inside this budget, and time limitations. * Increase our market share and enter new segments for our products and services. Target Market Strategy Professional guests to the district from sectors, which allow for annual contracts to be entered into with; the travel sector, the IT sector, and the auto sector. Daytime usage of ballroom, accommodation overnight stay for traveling bosses, and extended stay corporate visitors will be marketed for local enterprise. Messaging & Internet Advertising Our marketing message will show the high quality standard we wish to be recognized for. High quality brochures, with excellent and vivid photographs will also be used to target our market. The internet marketing strategies to be employed will include the hotel website which is intended to provide guests some inside look at the resort and to direct them to one of two possible next steps: To schedule a virtual tour, click here (for professional workers), to make a reservation now at the hostel (for individual customers). To that aim, the website is meant to address all of the important concerns that visitors could have regarding the hotel's pricing, amenities, vicinity, so that guests feel at ease (and persuaded) to come. A reservation system will be embedded on the website and this is meant to make bookings easy and fast. Individuals who make reservations will receive notifications personalized messages, and an option to contact customer representatives. For social media marketing, the hotel will have a blog (dubbed "Ultimate Elegance"), this will feature content from firm's regular mailing list on the essence of leisure and friendliness, which will go above certain issues about the Hotel. Marketing Metrics The following metrics will be used to measure success of the marketing plan/strategy; the bounce rate, which is a metric which monitors how many customers visit the website and then leave shortly. It might indicate that the design of the hotel's web is not optimized. CTA conversion rate, this is the most important metric of success which measures if customers follow directions and book a reservation or subscribe to our mail list. The impact of the visual design on customer sentiment, engagement, and profitability is another key metric used by senior managers and marketers, and it is devised in order to better analyze client behavior. Mobile marketing Mobile marketing with the use of responsive web-The Hotel will ensure that the mobile web has an easy-to-navigate layout so that customers can rapidly and effortlessly discover all necessary details. We will integrate a consumer-friendly booking engine so visitors can reserve online f, and we will even integrate location - based display ads for the best results. Next up a branded mobile app will be used, we will integrate a detailed list of typical concierges, including check-in and check-out times, the right to order certain hotel luxuries, and guest services, within the hotel's app. Further options, also including having guests' vehicles, cab booking will also be available. Metric How it will be used Fan acquisition When our news feeds and page pop-ups receive more viewership Amplification Number of customer likes per post/ share would increase Community Community engagement rates on website Brand strength Emotional connection would increase with our customers Engagement Number of pages per post clicked PART 2 Privacy protection features, SSL certificate, updating software, complicated passwords, and domain registration protection. website Rank Security feature Google 1 Passwords protection Google allows 2- factor authentication Amazon 2 High-end-to-end encryption Data cannot be viewed easily by third parties Wikipedia 3 High end coding Malicious software detection systems Similar web 4 Network layer security Reduce risks of theft, data loss, and sabotage Principles of ethics in E-commerce Privacy-Visitors’ data should be protected from phishers, data theft, malware and hacking threats. Security-transactions should be safe on the web, this includes buyers’ personal information. Intellectual property rights-online sellers should not infringe on patented and copyrighted goods, and services/ use any content without the originator’s consent. Environmental issues-several steps in the e-commerce supply chain create harm to the environment. (Production, shipping) through carbon emissions, marketers have a key role in ensuring their online activities do not endanger posterity. Term Definition Reference ...