Noon Company’s Digital Marketing (Research Paper Sample)

Noon Company’s Digital Marketing
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Noon Company’s Digital Marketing
Part One
Noon.Com Overview
Noon.com is an online buying and selling marketplace launched in 2016 to provide clients with world-class services and goods across several categories and support the Middle East's digital economy. Marketing plays a significant role in any company. Noon Company is one of the largest e-commerce companies globally, and it has made substantial progress in the industry. It also aims to accelerate the digital economy and ensure that consumers trust digital businesses. The analysis of the company shows that many success factors make the company successful. Employees are critical to Noon’s rapid growth and success because they guarantee that consumers satisfy its standards and are happy with its services. According to the latest estimates, this firm employs around 10,000 people. Since Noon originated in the kingdom of Saudi Arabia (KSA), its primary headquarters are situated in the city of Riyadh. They then expanded into the United Arab Emirates (UAE) and Egypt. The UAE's significant headquarters are in Dubai, whereas Egypt's are in Cairo, with several more warehouses or actual logistic outlets placed around the country. The e-commerce company offers various items and services across multiple categories and brands, including electronics, home or kitchen appliances, toys and games, baby products, books, automobiles, pet supplies, music, television series, and supermarket fashion.
The initial idea for Noon was named Noon Bazaar, and it was intended to be both an app and a website. The e-commerce platform was unique to the area. The website's competition allowed residents to purchase online and enjoy discounted pricing on various desired things. Additionally, Noon Bazaar's product selection is equivalent to that of Amazon, including topics such as fashion, technology, and cosmetics. Further, Noon Bazaar ensures a personalized and customer-centred experience. Noon Bazaar items come with a three-month guarantee, the payment method is very secure, returns are simple, and shipment is faster.
Micro-Environment Analysis
The micro-environment refers to the internal factors that affect the business. The factors include the staff that works in the company, the company's finances, the company culture, the decision-making process, the consumers, suppliers, and competitors. The analysis shows that Noon Company has reliable suppliers and consumers, and the competition is fair and manageable. The culture of the company is that of hard work and effective communication.
Competitor's Analysis
The competitors include Alibaba and Amazon. The competition in the market is high because the other companies have many consumers who are already loyal to these companies. The company must attain the consumers' trust before becoming loyal to them. The use of marketing and promotions could help the company increase its market share. These competitors have reputable services and are highly capable. The company operates in a new and competitive industry, where firms continue to grow and enter the market. Firms are coming up with innovative ideas that offer delivery services at the client's comfort. Noon's performance in this area is impacted by fierce competition with Souq and other rivals that use a similar technique via agreements with Jumia Links and Eshtereely. Due to the abundance of competitors, it will be difficult for Noon to gain market share in this industry, particularly as a young firm.
Suppliers
The suppliers and digital marketing intermediaries are the companies and individuals that provide the company with the technology it needs to carry out its business. The company relies heavily on these suppliers because they determine the success of their business. For example, Microsoft provides the company with windows features and extensions that can sell. The app makers help the business achieve its goals by making up apps that users can download and access its services. The failure of these intermediaries could lead to the loss of the business. Noon relies on different suppliers to offer goods and services to its clients when ordering clothes food, among other benefits. The company aims at providing its users with the best services and goods. The company's suppliers include food stores, groceries, restaurants, laundry services providers, and carriers. For the company to exist, it relies on its supplier to provide the best services to its users. As such, the supplier's bargaining power is high. The company's supplies also can control the quality and prices of goods and services.
Customers’ Persona
According to the consumers ' data analysis, the customer's persona refers to the data that defines the most significant consumers. The consumers include people who use online platforms for their purchasing processes. The consumers are aged between 15 and 65 years, and most are working. The students also form a large part of the consumers. It is also important to note that in Saudi Arabia, most of the shopping is done in air-conditioned malls using cash or credit cards. However, the company has targeted online shoppers and has a reliable market share (Momin, 2020).
Macro-Environment Analysis
The macro-environment refers to the external factors including political, economic, environmental, social, technological, and legal (PESTEL) (Yusop, 2018).
Political Forces
The political environment in Saudi Arabia is fair and friendly. At the same time, the economic factors are favorable because most of the consumers in the country have the disposable income to purchase with, as seen in the research on the competition in the rice market (Alamri, Reed, & Saghaian, 2020).
Technology Forces
While technology is progressive and impacts how businesses run, legal considerations affect how policies are implemented and how companies grow internationally. Noon provides these exceptional services using several workplace technology developments, including artificial intelligence (AI), cloud computing initiatives, and data mining tactics. Noon creates automated features using artificial intelligence technologies such as robotic operations and data analytics. By using AI, Noon can cut its budget and increase its productivity by automating some of the monotonous tasks that humans perform in today's society. Additionally, automation and artificial intelligence make many of these services more trustworthy, lowering the likelihood of a human mistake. Interestingly, although AI and automation services have eliminated some conventional occupations, they have boosted total employment since these systems need humans to run and supervise them.
Data mining is another corporate tool that Noon makes use of. Data mining creates an algorithm that collects and analyzes a user's experience to produce a more personalized purchasing experience. Data mining enables the assessment of a user's data patterns that may be invisible to the person evaluating the system. Noon's data mining capabilities provide a more tailored and customer-centric e-commerce experience.
Additionally, Noon leverages cloud technology to sell and host various services through the Internet. Cloud computing enables businesses to make more effective use of specialized resources, such as those required to develop an application or store data. Noon's data mining process also includes cloud computing data, allowing for a personalized e-commerce experience for each consumer.
Social, Environmental and Economic Forces
The social, economic, and environmental factors affect conservation measures, social interactions, and how the business makes decisions (Yusop, 2018). The management of Noon Company has to consider the environmental concerns of their activities and meet the needs of the people as per