Phenicoptere’s Case study Literature & Language Research Paper (Research Paper Sample)

Phenicoptere’s Case Study
Name
Institution
Phenicoptere’s Case Study
Questions 1: SWOT Analysis
Introduction
Wayland (2019) explains that SWOT analysis is an important strategic planning technique that helps organizations to identify their strengths, weaknesses, opportunities, and threats of a business with the view of making informed decisions to improve overall performance. It is useful in determining the environmental and organizational factors that could impact a company and using the information to craft and implement business strategies that improve its competitiveness (Cateora, Gilly, and Graham, 2010). Phenicoptere’s SWOT analysis have the internal and external dimensions, with the former encompassing all the factors that impact the company, which are the strengths and weaknesses. The latter relates to environmental factors touching on the opportunities and threats.
Phenicoptere’s Strengths
The first major strength of the company is its international distribution network and reach. The company has for over the years established a large number of outlets, supported by a strong distribution network, thereby ensuring that its customers can easily access its products. This strength closely relates to that of a strong dealer community. The company has developed a strong relationship with its dealers that aid in offering them with supplies and in promoting the firm’s products. Another key strength of the company is its low cost structure which helps it in producing products at low cost (Wasowska, 2018). Consequently, it is able to sell products at relatively lower price than competitors thus attracting more customers. The other strength that Phenicoptere enjoys is its strong financial position. It has been recording profitability for several consecutive years, thereby having the ability to finance its capital expenditures, especially those that are aimed at boosting its competitiveness in the market. Its other strength relates to automation of its production stages, which has helped it to achieve improved efficiency in the use of resources and to cut down costs. Besides, the company has a pool of skilled labor force as it has invested heavily in training and development of its employees, making them more productive and motivated (Wasowska, 2018).