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Capstone Project: Verizon Inc. It & Computer Science Research Paper (Research Paper Sample)

Instructions:

The sections of your assignment must adhere to the guidelines below such that the total length ten single-spaced pages of text and three pages for exhibits (maximum two exhibits per page). Please use Times New Roman 12-point
1) Executive summary (maximum half-page)
The executive summary should be two or three paragraphs long and highlight the key takeaways from your analysis. It should NOT be a table of contents.
2) Vision and mission statements (maximum half-page)
Vision statements provide a compelling image of what the company wants to become or do. Mission statements are more explicit than vision statements about what will be done, by whom, how, for who, and why. Please state your organization’s vision and mission statements.
3) PESTEL analysis (maximum one page)
Use the PESTEL framework to identify and analyze the macro-level factors that are likely to affect your organization’s industry. Are these factors increasing or decreasing? What opportunities or threats do they pose?
4) Industry analysis (maximum two pages)
Using Porter’s Five Forces model, please describe your industry. You should describe whether each force is high, medium, or low. You must explicitly describe your main competitors, for example, describing how the competition is strong in which regard versus just stating at the competition is stronger. Your analysis should include a conclusion about the attractiveness (profit potential) of the industry.
Porter's Five Forces
5) Identify key success factors (maximum one page)
Building on your industry analysis, you must define the key success factors (KSF) in the market. In order to identify KSFs, you need to answer two questions:
1. What do customers want?
2. How does the firm survive competition?
6) Assess your organization’s resources and capabilities (maximum two pages)
Next, you must assess your organization’s resources and capabilities. You will need to distinguish between tangible, intangible, and human resources. You should focus on how resources and capabilities differ from your competitors’.
7) Define two or three strategic options (maximum two pages)
Based on your analysis above, you need to identify two or three new value-creating opportunities for your organization. These initiatives might include: (i) offering existing customers new products or new bundles of goods and services; (ii) entering a new market(s) or geographic segment(s) with existing or new products/services; (iii) restructuring the value chain by outsourcing, re-engineering, reorganizing, and so on; (iv) adopting new technologies that will enable your unit to operate faster and more flexibly; and (v) developing new capabilities that enable your unit to compete differently. You should be able to describe how each initiative delivers on the above-identified KSFs. You might consider incorporating a table here to map the initiatives to KSFs.
8) Select a strategy or strategic initiative and describe how it helps your organization to create or secure a competitive advantage (maximum one page).
Based on your earlier analysis, you need to identify which initiative you think your business should prioritize at this time. You must then describe your chosen initiative and explain how this initiative helps you deliver on competitive advantage.

source..
Content:


CAPSTONE PROJECT: STRATEGIC DECISION MAKING FOR VERIZON INC.
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Table of Contents TOC \o "1-3" \h \z \u 1Executive Summary PAGEREF _Toc7098179 \h 42Verizon mission and Vision Statements PAGEREF _Toc7098180 \h 42.1Mission Statement PAGEREF _Toc7098181 \h 42.2Mission Statement PAGEREF _Toc7098182 \h 53PESTEL Analysis of Verizon Communication, Inc. PAGEREF _Toc7098183 \h 53.1Political Factors PAGEREF _Toc7098184 \h 53.2Economic Factors PAGEREF _Toc7098185 \h 63.3Social Factors PAGEREF _Toc7098186 \h 63.4Technological Factors PAGEREF _Toc7098187 \h 63.5Environmental Factors PAGEREF _Toc7098188 \h 73.6Legal Factors PAGEREF _Toc7098189 \h 74Porte’s Five Forces Analysis PAGEREF _Toc7098190 \h 74.1Threat of Industry competition PAGEREF _Toc7098191 \h 84.2Threat of New Entrants PAGEREF _Toc7098192 \h 84.3Bargaining Power of the Suppliers PAGEREF _Toc7098193 \h 94.4Bargaining Power of the Buyers PAGEREF _Toc7098194 \h 94.5Threat of Substitutes PAGEREF _Toc7098195 \h 95Key success Factors in the Wireless Industry PAGEREF _Toc7098196 \h 105.1Efficiency and Performance PAGEREF _Toc7098197 \h 105.2Security of the network PAGEREF _Toc7098198 \h 116Verizon communications, Inc. Resources and capabilities PAGEREF _Toc7098199 \h 116.1Strong Distribution Network and between strategic business units PAGEREF _Toc7098200 \h 116.2High Skilled Workforce PAGEREF _Toc7098201 \h 126.3Largest wireless carrier and connectivity in the United States PAGEREF _Toc7098202 \h 126.4High Margins PAGEREF _Toc7098203 \h 126.5Strong Brand Portfolio and identity PAGEREF _Toc7098204 \h 126.6High quality Verizon products and Services PAGEREF _Toc7098205 \h 136.7High number and reliable suppliers PAGEREF _Toc7098206 \h 136.8High level customer satisfaction PAGEREF _Toc7098207 \h 136.9Integration of complimentary firms PAGEREF _Toc7098208 \h 137Strategic Options for Verizon Communications, Inc. PAGEREF _Toc7098209 \h 138Differentiation as a strategic initiative and a competitive edge PAGEREF _Toc7098210 \h 159References PAGEREF _Toc7098211 \h 17
CAPSTONE PROJECT: STRATEGIC DECISION MAKING FOR VERIZON INC.
Executive Summary
Verizon Communications, Inc. is a top-line telecommunications company in the United States. It boasts of having the largest share in the market at 35%. However, it is almost being overtaken by its primary competitor, AT&T, which currently holds 34% of the market share. The other major competitor to Verizon includes T-Mobile at 17% and Sprint at 12%. Even though it faces fierce competition, the company has managed to be at the top since its inception because of the excellent services it offers to the American people. Despite the company being majorly involved in the provision of wireless connectivity, it has over the years diversified in providing fiber networks, data, and telephone services across the United States. In addition to this, Verizon has developed strategic business units like Verizon high-speed internet and Fios.
Although Verizon still commands the telecommunications industry in the United States; it faces various threats as well as opportunities. According to the analysis of PESTEL – macro-factors – Verizon can be influenced by political, economic, social, technological, environmental, and legal factors just like other telecommunication companies like AT&T, T-Mobile, and Sprint. In addition to the PESTEL analysis, Porter’s Five Force analysis indicates other factors and threats which continue to affect the company. These forces include the threat of competition, new entrants, the bargaining power of the suppliers, the bargaining power of the suppliers, and the risk of substitutes. As such, the company must have strategies to retain its competitive edge.
Being the largest and the most renowned telecommunication company in America, Verizon has various resources and capabilities which enables it to remain at the top in the wireless communication industry. These include strong brand portfolio, highly skilled personnel, strong customer relations, high margins, robust distribution networks, and reliable suppliers, among others. Even though the company has these resources, it must realize the critical success factors in the telecommunication industry. These include efficiency, high performance, robust security, and firm and flexible governance. As such, all the strategies must align with these key success factors. Some of the strategies that can, therefore, help Verizon continue being dominant in the industry include differentiation as a generic strategy, market penetration and development, and product development as intensive growth strategies.
Verizon mission and Vision Statements
Mission Statement
The Verizon mission statement is divided into three segments: inspiring the tomorrow creators; use technology, and build a bright future for the globe. The Verizon Inc. statement reads, “to inspire tomorrow’s creators to use technology to build a brighter future for themselves, their families, and the world” (Verizon Wireless – Official Website, n.d). This vision statement captures the role of Verizon Inc. in the lives of all its stakeholders: customers, world, investors, and employees. The first segment of the vision statement clearly defines the role the company has on its stakeholders; what it describes as the creators. These may be the employees or even Verizon’s clients. The second segment of the vision statement outlines the output the company offers to the clients – Verizon offers technology for its clients. It is a general knowledge that Verizon Inc. provides wireless communication products to its customers. Finally, the third segment describes the value the company offers to its clients, employees, and the world. Verizon continually improves on its telecommunication services and products to improve communication globally.
Mission Statement
Like the vision statement, Verizon Inc’s mission statement is divided into three components as well. These include delivering the digital world to its clients, enable an innovative lifestyle, and employ the use of the latest technology and reliable network. The mission statement reads, “Verizon delivers the promise of the digital world by enhancing the ability of humans, businesses, and society to do newer and do better” (Verizon Wireless – Official Website, n.d). This mission statement, labeled as the “Verizon Promise” by Verizon Communication Inc., has evolved over the years since the year 2000. The mission statement is an indication of the evolution the company has undergone to ensure its success as well as of the general society. As can be seen in the first component, the mission of the company is to provide the digital world to its clients. Even though the elements of the digital world are not described, it is evident that Verizon deals in communication products and services. The second components explain its mission to society, clients, and other stakeholders. The company mission is to improve the lifestyle of the people.
PESTEL Analysis of Verizon Communication, Inc.
PESTEL analysis is a strategic tool that can be used to identify and described the macro-level factors that may affect Verizon Communication, Inc. PESTEL is simply a short form which stands for political, economic, social, technological, environmental, and Legal factors affecting any organization. Verizon is a company and an organization that operates in a dynamic environment, thereby influenced by all the macro-factors.
Political Factors
These are the intervention by both local and national government which influence a company. The governments' system and policies may affect an organization either positively or negatively. In regards to political factors, Verizon can be affected in various ways: Firstly, the non-government, activist groups and protest groups play a vital role in the design of policies of operation (Brannon, Miller, & Stych, 2015). Brannon et al. (2015) say that over the recent years, these organizations, have cropped up a lot. It is therefore crucial that Verizon Communications, Inc cooperate with them. Secondly, past years have seen a rise in regulatory practices regarding management and leadership. Verizon must, therefore, manage these regulations which affect its market. Thirdly, continuous changes in government policies. After a specific period across the globe, new governments take over. This sometimes means new policy (Brannon et al., 2015). This affects Verizon operations. It is vital that the company put measures in place to handle such situations.

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